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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 112
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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. Brands are going viral from replies and messages on forums which were previously 1:1,” says Green. Social messaging plays a pivotal role in customer care and brand reputation.

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10 Ways to Position Your Blog Above Copycats

Kikolani

Michael Martinez published this post about how scraper blogs exploit RSS feeds like Feedburner by sending out links to blogs on a buy list. It’s an exciting time to do it because so many people view YouTube each day, about 100 million on YouTube mobile , to be exact. Most importantly, they bond with you better. Go after them.

RSS 165
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

People who feel more deeply connected to you or your brand are far more likely to engage with or share your content and buy or recommend your product or offering. So how do you know if the time has come to create private space on Slack, Discord, LinkedIn Group , Facebook Group , or one of the many forums?

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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7 Strategies I’m Pitching for Businesses to use Facebook Places

Stay N' Alive

My good friend, Jolie O’Dell of Mashable , wrote a great post on the American Express Open Forum last week on “How SMBs Can Start Using Facebook Places Now&#. Let’s say I run Best Buy’s Social Media campaign. Since you claimed your Checkin location as a Page, you can now do this for your Page as well.

Strategy 111
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be talking about buying a relevant product or service or asking questions about it. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.