Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Thanks for the traffic! – Jay).

Google 152

Google Picasa Adwords Engineering 152

SocMed Sean

OCTOBER 22, 2013

Oh yeah, and they offered to buy me and my family dinner if we’d stop by our local BWWs and give the app a try. After I agreed, and BWW sent me a gift card in the mail, I downloaded the app from the Google Play store, packed up the family and headed down to our local Olathe BWWs. Ummm… hello, no brainer!! –Sean.

Mobile 191

Mobile Compete Social Networking Skills 191

The Realtime Report

APRIL 28, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook. Any social media updates that we missed? Related Stories Which Social Networks Drive the Most Engaged Referrals? Let us know in the comments below.

News 170

News Social Media API Facebook 170

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 110

Brands Sentiment How To Analysis 110

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Social networks are not what they used to be.

Mobile 177

Mobile MySpace SMS Yahoo 177

Ari Herzog

AUGUST 30, 2012

I fought with competing distributors over the signage in the front window and the decals on the door. I spoke to restaurant owners when competing Budweiser decals faded. I see merchants show off what social networks they are on and what mobile technologies you can use inside the store. Your experience is changing.

Retail 130

Retail Social Media Small Business Compete 130

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

MAY 21, 2014

Short of buying something, it is THE call to action. The same goes for Google itself, which recently boosted their font size in search results, along with several other design changes for usability. When it comes to social networks, nobody even sees what you post anymore unless it’s in a visual format. Are you ready?

Marketing 167

Marketing Compete Social Networking Sites 167

Social Media Strategery

JANUARY 20, 2014

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. The social media arms race benefits no one. Unfortunately, it’s only going to get more difficult as brands compete in a social media arms race.

Social Media 104

Social Media Compete Cost Syndication 104

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. Why does this skills gap matter?

Training 93

Training Company Social Media Skills 93

yMarketingMatters

OCTOBER 18, 2015

Facebook’s video traffic has reached 4 billion daily views , making the social network YouTube’s first real rival in online video. This blows away any other social network by nearly triple the time and to businesses it means Facebook is the best online place to reach potential customers. Why Is It Important to Use Video?

Video 133

Video Marketing Vimeo YouTube 133

Later

MAY 6, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019.

Instagram 64

Instagram YouTube Compete Platform 64

Later

MAY 27, 2020

With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky. Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019.

Instagram 55

Instagram YouTube Compete Advertising 55

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Jason Yormark

AUGUST 30, 2009

There in same boat as the self proclaimed “social media&# experts whose only qualifications tend to be a large Twitter following and a bunch of nifty icons on their blog to every social network on the net. However, Digital Media could compete much more effectively if they knew more about what they were competing against.

Review 209

Review Case Study Postrank Study 209

Buzz Marketing for Technology

JUNE 27, 2008

In The Flow - Knowledge Work Keeps Changing Lets combine this view of how work has changed with the realization that we have also moved from stable job descriptions to focusing on competency models - the sets of skills, attributes and behaviours needed to provide flexibility and effective performance - as definers of work. Guess what?

Compete 100

Compete Energy Collaboration URL 100

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Also, $0.30

Social Media 114

Social Media Strategy Apple iPhone 114

Jeff Esposito

JANUARY 8, 2014

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. Facebook is the world’s largest social network. The answer is No.

Meme 54

Meme Real Estate MySpace Organization 54

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” You have to be your own middleware in social media. The software is just a vessel.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” You have to be your own middleware in social media. The software is just a vessel.

B2B 121

B2B Software Social Media Survey 121

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Is it even possible? We can say that it is.

Hotels 245

Hotels Social Media Communities Discount 245

Sprout Social

FEBRUARY 7, 2024

Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Sprout Social’s competitive intelligence tools let you keep an eye on your competitors across multiple social networks. Finding out too late can spell disaster for your business.

Tools 92

Tools Sentiment Marketing Reputation 92

SocMed Sean

FEBRUARY 3, 2013

24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. 25) Never, ever, ever buy Facebook fans. 36) Never, ever, ever buy Twitter followers. I have talked to Facebook reps and Google/YouTube reps.

Social Media 279

Social Media Klout YouTube Foursquare 279

Social Media Strategery

MARCH 22, 2009

Combine this with the fact that research shows that a stable and supportive social network improves health outcomes for people with a wide range of conditions, from the common cold to cancer, and the potential for social media to fundamentally change how we view our healthcare, how we view our health , is phenomenal.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Big Data that can only be assumed to help fire up Google’s other products and campaign tools in the fight for the ad marketing gold. The future of social media management platforms.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Techipedia: Tamar Weinberg

JULY 15, 2010

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Blogger 250

Blogger Engineering Flickr SEO 250

Viper Chill

MARCH 1, 2010

Google Analytics Before Google Analytics came along there weren’t really that many decent tracking tools available. Instead of waiting around for Google to catch up, you can see what is happening on your website, right now. There used to be a free plan that comes with Crazy Egg but the cheapest option now is $9 per month.

Resources 77

Resources Netvibes Marketing Delicious 77

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “48% of consumers are led to make a purchase through a combination of search and social media influences.” ” • Content isn’t just the job of marketing and PR.

Review 190

Review Press Release SEO Engineering 190

Bill Hartzer

JANUARY 15, 2014

What role does social media play for online businesses and what role does it mean for businesses in 5 years. Ruth: Google look at social media activity as a legit business. It’s tough to create a fake site with a fake social media account. The places that you blog for should want you to set up your Google Authorship.

SEO 132

SEO Press Release URL Compete 132

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 101

Strategy Brands Facebook How To 101

Direct Marketing Observations

SEPTEMBER 20, 2011

What matters to you when you are on the verge of buying something? So here’s the scenario, I want to buy a new big screen TV. A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. B) Typing in a specific brand into Google. So I do research. D) Going to Yelp.

Forums 148

Forums Research Buy Compete 148

Convince & Convert

MAY 24, 2012

Janrain , a recently added sponsor, that develops social sign-on stuff and functionality. Did you buy, Jim? Jim : That leads me to believe… what you said right there though is that are people buying the stock because they’re fans, or are they buying it because they’re a good business decision?

Yammer 114

Yammer Badge Privacy Social Networking 114

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction.

Trends 111

Trends Social Media Data Authentication 111

Viper Chill

NOVEMBER 29, 2011

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Google Reader Subscriber Counts. In Google Reader you can see how many people are subscribing just via Google.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138