Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media. The ads targeted 25- to 54-year-olds in the US, including people interested in physical exercise, health, and wellness.

Brands 130

Brands Facebook Influencer Campaign 130

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Winning! :).

eBook 141

eBook Content Findability Template 141

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Here are some tips to understand how to approach vertical social networks: 1.

Social Networking 83

Social Networking Film GPS Communities 83

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

NOVEMBER 19, 2020

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. Another common theme we found among the top activities was the combined element of community involvement and climate action. According to the brand, riding is climate action and a gift to the planet.

Travel 115

Travel Sports Exercises Sentiment 115

Laurel Papworth

JULY 22, 2013

And until recently, TV was hemorrhaging viewers to on-demand, interactive or social media. The Ad-breaks becomes an exercise in diverting eyeballs AWAY from TV sets. Why would a company buy TV ads when they could engage on the 2nd screen? TV stations needs to build communities on apps, not around the TV set.

Advertising 108

Advertising Social Media iPad Exercises 108

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. I think that bloggers who exercise that level of discipline about their content are rare. I know that no matter how we prefer our coffee it always makes us more productive. I know that anytime I meet someone new I should ask for their Twitter handle. The Serious Ones.

Exercises 244

Exercises Flickr Consultant Meeting 244

Lucy Hall

NOVEMBER 13, 2014

There's heaps of content out there helping you use social media properly and giving you great (and not so great) advice on what to do. There are plenty of irksome things that people do on social media and although funny and a bit irritating could more seriously be damaging for your business or brand.

Social Media 60

Social Media Comparison Exercises HootSuite 60

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Winning! :).

eBook 78

eBook Content Findability Template 78

Later

MARCH 22, 2021

From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. Stay up to date on the latest social media resources, tips, and courses with Later’s free newsletter — you’ll get it right in your inbox. What Is Voice Marketing?

Marketing 82

Marketing Trends Hosting Instagram 82

Convince & Convert

MAY 6, 2014

I would introduce myself as a financial advisor (which I am), throw a few perfunctory pleasantries into the conversation, and likely get to the inevitable, “I don’t need a financial advisor right now, because a) I already have one, b) <insert random change of subject>, or c) I’m saving my money to buy a house. Not at all.

Real Estate 156

Real Estate How To Eventful Exercises 156

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Give advice on how to stay motivated and inspire viewers with different exercises and drills.

YouTube 103

YouTube Video Film Sports 103

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227

Examples Communities Brands Forums 227

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts can also be repurposed on social media — generating more content for your business. Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Enterprise 2.0 The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves.

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

SEPTEMBER 16, 2013

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. And as with “likes,” if competitors are getting significantly more social mentions than your brand, you need to investigate why.

Metrics 196

Metrics Marketing Class ROI 196

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This proliferation of literature acknowledges the changes social media brings to marketing. Think of marketing as the hub.

Review 187

Review Marketing Metrics Meeting 187

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. Yep, that’ll get fans in the seats. So, I peeked at YouTube. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. Thanks Jay for the awakening and thought provoking exercise. Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Social Media 145

Social Media Exercises Committee Marketing 145

Social Media Strategies Summit

MARCH 3, 2023

The American University School of Public Affairs quickly realized their existing strategies wouldn’t cut it, so they developed an innovative social media campaign that delivered their highest-ever engagement rate. We did the legwork to get that buy-in, they got really creative, and it was really a fun exercise for them,” says Chay.

Social Media 163

Social Media Engagement Class Film 163

Ignite Social Media

JULY 6, 2020

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? We put together the following exercise to guide you through the pricing process. Step One: Determine Your Primary Goals for Social Media.

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Convince & Convert

SEPTEMBER 28, 2010

Chapter 7 (“From Reach to Relationships&# ) focuses on the fact that not all customers are created equal, and that engaging with influencers and micro-communities can trigger a multiplier effect that makes microMARKETING as efficient as it is powerful. I’m a big fan of this notion of reach following relationships.

Case Study 114

Case Study Press Release Study Exercises 114

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# tune us out.

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Kikolani

JANUARY 29, 2010

What every bloggers should know about design before buying a theme. Social Media. Monday I attended the Social Media AZ event in Tempe and learned a lot of valuable information on blogging, social media, and SEO thanks to a great selection of speakers. 3 ways to market yourself without business cards.

Mashup 116

Mashup Resources Adsense WordPress 116

Social Media Strategery

MAY 24, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Will I See You at the Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Tue, May 25, 2010 Government 2.0 , Prof.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

ProBlogger

OCTOBER 6, 2022

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. I’ve worked with sites that receive millions upon millions of visitors every month, have email lists in the hundreds of thousands, and massive social media followings.

Products 39

Products eBook Reputation Blogger 39

Waxing UnLyrical

AUGUST 25, 2010

I figured the resulting selection of additional ecards (you’re limited in your selection if you use the free service) would more than offset what I would otherwise pay to actually buy a card, mail it to someone, etc. Even if you don’t have to track your time, it’s still a good exercise to undertake.

Plaxo 251

Plaxo Products Tools Class 251

Oktopost

APRIL 10, 2023

Once upon a time – although maybe not very long ago – social media represented a budding complement to the well-formed marketing strategy. It was an optional extra – a way to boost your business’s digital presence, maybe communicate directly with a few customers here and there, and to post the occasional update or product launch.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Waxing UnLyrical

DECEMBER 4, 2010

Buying whose life back, exactly? It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well.

Class 233

Class Campaign Klout Influencer 233

Social Media Strategery

MAY 19, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Get Your Head Out of That Gantt Chart and Do Some Thinking Once in a While Wed, May 19, 2010 Best Practices , Social Media Do you make time in your day to just sit and think?

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Retail 92

Retail Social Media UGC How To 92