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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The lager brand could have simply said: “Put down your laptop and buy a beer.” Want to learn more about building a community and engaging your audience?

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. Another common theme we found among the top activities was the combined element of community involvement and climate action. According to the brand, riding is climate action and a gift to the planet.

Travel 117
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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy!

eBook 141
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Should I stay or should I go? Marketers’ POV on how long they’ll stay in social

Sprout Social

Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications. When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Put yourself out there Successful social media marketing involves more than just broadcasting messages: participation and interaction are key to building connection and community. Hot tip: do not buy TikTok followers.)