Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? That would be a interesting exercise, wouldn’t it? If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

Thanks Jay for the awakening and thought provoking exercise. Thanks Jay for the awakening and thought provoking exercise. I told him, “No matter what I do, I never get anyone to meet with me or want to buy from me&#. MartAnne's on me Saturday morning — if you're free, so is your breakfast.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. What shows up in these search results?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

This was an illuminating exercise for me. All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. It can give some insight into what us readers here are looking for from you and also from social media bloggers as a whole.

Social Media 142

Social Media Strategy Social CRM Consultant 142