Small Business Mavericks

JANUARY 6, 2014

Why should anyone buy from you? If you are selling a product, tell them to buy and give them a way to do it. When it comes to landing pages, there are quite a few elements that you should give your attention to, but the following three elements are absolutely the most important. Don’t focus on the features.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

APRIL 9, 2015

Your audience wants to buy from you. Trust your audience with buying decisions. In the age of the Internet, people can and will research products before they buy them. Why You Should Trust Your Audience. It’s important, if you want to earn your audience’s trust, that you first put some trust into your audience.

Buy 70

Buy Research Process Products 70

Small Business Mavericks

APRIL 19, 2013

Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Don’t buy fake reviews! And the sad part is it was completely avoidable. Very bad idea.

Reputation 96

Reputation Review Buy Products 96

Small Business Mavericks

MAY 20, 2011

I recommend a simple Excel spreadsheet for the former – or you could buy a bit of software that does it for you (if you really want to spend the money). You can buy a program that monitors each search engine’s link count (which won’t be 100% accurate – especially for Bing and Google).

Yahoo 164

Yahoo Engineering Buy Sites 164

Small Business Mavericks

JUNE 29, 2011

You don’t buy anything. Having a visitor show up on your website and look around without buying anything is like visiting the supermarket without making a purchase. You just spend fifteen minutes browsing the shelves and leave. Do you think that supermarket counts you as a customer? Of course not.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

MARCH 5, 2014

That’s because people rely on the eyewitness of others to make important decisions regarding products and services they buy. Either way, next to trying the product yourself, case studies are the best marketing money can buy. You can perform the case study yourself or hire a freelance writer to do it for you.

Case Study 101

Case Study Study Small Business Buy 101

Small Business Mavericks

AUGUST 14, 2013

Some of those fans aren’t buying. Those fans and followers who are sharing your content could be high value fans and followers – if their audience is buying from you. In some cases, they could be just as valuable as someone who buys a lot and never shares. They could be valued even more.

Social Media 87

Social Media Metrics Buy Google 87

Small Business Mavericks

MARCH 8, 2012

If you think carefully, how many visitors actually buy from you the first time they visit? It’s not until their second, third, or seventh, visit that they actually buy. Those who are ready to buy generally do so unless your price, product or service is very poor. For most online businesses, it would be very few.

Statistics 98

Statistics Buy Engineering Price 98

Small Business Mavericks

JULY 23, 2012

If you know, for instance, that your Buy Now button is the least viewed part of your web page, then you can move your Buy Now button to a more viewed area of your landing page. But if no one is seeing the Buy Now button, then they for sure won’t click it. Maybe your call to action isn’t strong enough.

Conversation 105

Conversation Analytics Study Buy 105

Small Business Mavericks

JANUARY 3, 2013

For instance, if you spend $20 to acquire a new customer that buys a $12 product, then you are losing $8 on that customer – especially if you only have one product. You can take a loss on the acquisition of a new customer if you keep that customer coming back and buying more from you in the future.

Cost 101

Cost Metrics Buy Small Business 101

Small Business Mavericks

JANUARY 5, 2015

But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product. The sales funnel has filters in it so only the right things get through. Think Backwards.

How To 70

How To Small Business Buy Products 70

Small Business Mavericks

AUGUST 17, 2012

If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. On some items they’ll offer you a special price if you buy a like product. Buy two books by the same author and you get them at a discount.

Retail 98

Retail Discount Buy Price 98

Small Business Mavericks

MAY 13, 2012

If you can personally attract, engage and interact with both your existing and potential customers, you’ll find they’ll feel far more comfortable dealing with you.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

JUNE 20, 2012

Give them something to think about - Of course, you could just make them feel something and leave them hanging, but that wouldn’t exactly make them buy from you. Give them a strong call to action and they will either click, buy, or leave. You should also give them something to think about. That’s exactly what you want.

Content 111

Content Small Business Buy Engineering 111

Small Business Mavericks

APRIL 26, 2013

People like to see what they are buying before they buy it. Built entirely for sharing images, marketers have used it to embrace the challenge of sharing product images and driving traffic to their websites. It’s working. That’s why the J.C. Penney and Sears catalogs were so popular a few years back.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

JANUARY 15, 2013

The trick is to offer something people want to buy, make it available and easy to pay, and engage with your audience so that they want to buy from you. I know one lady who makes dolls and children’s clothes. She does quiet well selling her merchandise through her Facebook page. It’s a business tool.

Facebook 93

Facebook Buy SEO Tools 93

Small Business Mavericks

NOVEMBER 3, 2015

For instance, searchers looking for a new pet will search for “buy a dog” or “buy a goldfish.” ” If your pet store sells dogs or goldfish, then those would be important keywords for you. Make sure your website is optimized for search. Social media marketing – The Web by nature is social.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

DECEMBER 26, 2012

The reason a lot of consumers buy e-readers is because they really don’t want the additional functionality a tablet provides. As it stands now, anyone can write and publish their own e-book very inexpensively. With cheaper tablets, however, e-readers might disappear. Would that be a bad thing?

Marketing 156

Marketing Small Business Mobile Price 156

Small Business Mavericks

JANUARY 9, 2013

If you want to buy and sell websites online, then you need to work the following knowledge into your basic game plan from the beginning: Viable exit strategies. But why would someone else buy it? These real estate developers specialize in online properties. The fundamentals are the same. Valuation variables. Website revenue models.

Real Estate 93

Real Estate Energy ROI SEO 93

Small Business Mavericks

OCTOBER 23, 2012

These numbers mean three things for businesses – online and offline: If you haven’t built an online presence yet, then you’d better start thinking of marketing your business online and presenting consumers with buying options on your website. More and more people are buying online every day.

Retail 98

Retail Buy Report Strategy 98

Small Business Mavericks

AUGUST 4, 2011

Buy books, read books, download Kindle files? Are you a big reader? Do you use Amazon.com a lot? Did you know you can use Amazon.com as a social networking tool? This is truly a useful tool for writers, musicians, artists, other crafts persons, and people in the publishing industries. Amazon.com can be your niche networking space.

Social Networking 181

Social Networking Widget Review Applications 181

Small Business Mavericks

JULY 5, 2012

Encourage your customers to buy local – from you. Small businesses can also set up a cash option for pick up orders. This gives you a distinct local advantage and, by the way, why not list that as a benefit for doing business with you on your website?

Retail 161

Retail Compete Small Business System 161

Small Business Mavericks

SEPTEMBER 24, 2012

Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence.

Small Business 170

Small Business Domain Name Marketing Consultant 170

Small Business Mavericks

FEBRUARY 25, 2013

You can sell a ton of your product through Amazon’s storefront, but how many people know they’re buying your product? All they really know is that they are buying what they need from Amazon. That’s very important. Or do they care?

Brands 87

Brands Buy Engineering Process 87

Small Business Mavericks

AUGUST 9, 2011

Want to buy a car? Interested in buying a product – any product? Let’s face it, we live in a world where the Yellow Pages are used less and less often. People now conduct their searches for local businesses online. Looking for real estate? They start online. They start online.

Social Media 110

Social Media Real Estate Travel Small Business 110

Small Business Mavericks

APRIL 23, 2011

While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. Everyone needs groceries. It’s not like you have to sell the benefits of eating, right? They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

MAY 1, 2015

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. Instead, they are embracing progress and using it to buy what they want. There have been interesting changes in many of the demographics marketers are accustomed to targeting. Interesting numbers, right?

Retail 70

Retail Mobile Engineering Buy 70

Small Business Mavericks

FEBRUARY 20, 2012

It will all come down to the wording, and whether or not a normal person would consider that tweet or like a recommendation to buy. It should also be remembered that people often look down on businesses that try to buy popularity – this could then have a negative effect on your brand, your image and your reputation.

Small Business 107

Small Business eBook Reputation Buy 107

Small Business Mavericks

AUGUST 24, 2011

Keep them happy and they’ll keep buying. The trick is to get your prospects “into the loop.&# Capture their attention with social media, drive them to your blog, get their e-mail address, then sell them something.

Tools 177

Tools Marketing SEO Social Media 177

Small Business Mavericks

FEBRUARY 8, 2011

Everyone is speculating about whether or not AOL made a good buy. If you look at AOLs goal, to develop a diverse group of news and content sources that cover the local, national, and international scenes, then it may very well be a good buy. Social Media Rule #1: Don’t Post Too Frequently » Is AOL Moving Forward, Or Back?

Press Release 79

Press Release Case Study Small Business Adwords 79

Small Business Mavericks

FEBRUARY 14, 2011

Penney getting caught buying links. Penney directed SearchDex to buy links, in which case, both companies are at fault. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? The New York Times published a story on Saturday about huge retailer J.C. Is that well deserved? Two possibilities exist here. Either J.C.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

JULY 5, 2011

So how do I buy one?&#. I have a question about your red, white, and blue widget. Does it dance and sing the National Anthem?&#. “It sure does. And it curtsies and says, ‘Happy Fourth of July’ too.&#. “Marvelous! And then you can direct your new customer to your website to make a purchase. Wouldn’t that be cool?

Facebook 164

Facebook Widget Small Business Course 164

Small Business Mavericks

MARCH 10, 2014

You don’t want to take photos yourself or buy them. To save money on image acquisition. To enhance your website content without spending a lot of money. To save time on searching for suitable images. What reasons can you think of for embedding images on your website or blog?

Embedding 101

Embedding Public Domain Small Business SEO 101

Small Business Mavericks

FEBRUARY 28, 2014

They’re also more likely to buy your products or services. The most important thing is to be understood, especially with professional business content. If you write clear, concise content, then your audience will stick around longer. They’ll also come back and visit more often.

Content 98

Content Small Business Industry Buy 98

Small Business Mavericks

DECEMBER 18, 2011

If the shopper finds what they are looking for, instead of buying it in the store, they will go home and order it online, get a discount for using the app and avoid paying sales tax. This is the reason that small business owners are so mad. This is not really comparison shopping, it is more of a search for Amazon by users of the app.

Small Business 101

Small Business Smart Phone Price Comparison 101

Small Business Mavericks

MAY 29, 2012

At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves.

Domain Name 101

Domain Name Compete Small Business Cost 101

Small Business Mavericks

NOVEMBER 6, 2014

The comic book ad starts to look pretty silly because you know from experience that muscle strength doesn’t come from buying something; it comes from doing something. As you do what strengthens your muscles, you begin to learn why some things work and some things don’t work. Do What Gives The Best Results.

List 102

List Exercises Small Business Strategy 102