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The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

Regardless of the size of your company, the most important component of your social media program is executive buy-in. Some of these programs were as smart as the people who planned and implemented them (and some as dumb) but ultimately, without executive buy-in, these programs will struggle or fail. Results and outcomes.

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Facebook Fans Mean Business (And Are More Likely to Buy)

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51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

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Car Shopping – Version Millennial

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When we thought Millennials could not get any more hooked and serious about social media they took it one step further: Car Buying. What is better than driving around expensive cars you are not going to buy? 20 and 30 year olds buying cars are more likely to turn to their Facebook friends for advice than an actually showroom.

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Emerging Social Media Trend: Selling Out Is The Norm

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Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.

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Major Social Media Acquisitions: 3 Must-Reads

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Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

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Pinterest And Instagram Make Shopping Easier

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I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! Learn more.

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‘Tis the Season for Facebook Gifts Giving

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How to Buy Facebook Gifts for Friends. By Josh Constine Touting its ability to notify someone immediately that you bought them a present, Facebook is showing large banners atop the web and mobile news feed telling people to buy Gifts. Facebook Gifts Now Available to All U.S.

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