Mindjumpers

NOVEMBER 15, 2010

A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan. This is not the first time that a lack of goals, planning, cross-divisional cooperation, and even strategy regarding social media marketing shows up in a survey.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

AUGUST 3, 2012

This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. How to use Social Media for Employer Branding and Recruitment. Here’s a snapshot of their responses. Streamline project management.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. What does it mean for brands? Especially on mobile.

Feed 222

Feed Feedly News Meme 222

Mindjumpers

APRIL 11, 2012

The State of Social Media Marketing– Annual Survey Report. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Google Analytics Unveils a Set of Social Reports.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

JANUARY 3, 2011

The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

MARCH 22, 2012

With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”. The State of Social Media Marketing– Annual Survey Report. Therefore, Google has recently released a new set of Social Reports within Google Analytics.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

MAY 9, 2011

A simple, no cost option, is easy to implement, just involves a survey questionnaire. Last, but another important feature, is it increases the engagement level of the customers with the brand. However, the new tool can also be very effective, when wanting to do some research among your fans.

Research 219

Research Questions Tools Facebook 219

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

SEPTEMBER 9, 2010

Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services. Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social [.] And so has word-of-mouth marketing.

CSR 214

CSR Social Media Fashion Energy 214

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. Facebook placed third in the survey. such as for different sub-brands or different geographic locations. The average number of accounts per company on Facebook is 10.4

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Similar Posts: Socializing Your Brand [Infographic].

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

NOVEMBER 7, 2011

Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. In the following post, we will take the discussion further by highlighting why fans do not Like your page on Facebook which will give us a checklist of things NOT to do while operating a page like a brand.

Facebook 240

Facebook Survey Study Feed 240

Mindjumpers

DECEMBER 19, 2012

Customer Survey. A survey among 1,819 U.S. residents on their Facebook usage and interest in social commerce conducted from July 9 – July 12, 2012 point to some interesting statistics: 70 % of people would prefer to hear about a new product rather from their friends, than from a brand.

Report 242

Report Retail Survey Social Graph 242

Mindjumpers

DECEMBER 18, 2012

In China, 85% of companies have official micro blog profiles according to a survey conducted by PRNewswire in the period from January to August 2012. For most brands, Sina Weibo is the most important channel to consider. As to original creation, Chinese brands prefer creating buzzwords as their primary content marketing tool.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

NOVEMBER 10, 2011

In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. It may not be wise to look for returns in this stage because this works more like an introduction to social media, where consumers get the feel of the brand.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

MARCH 20, 2012

In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why. As apparent from the chart, readers show most interest in content based on links and questions – basically the kind of content that allows fellow tweeters to engage with you and your brand.

Study 272

Study Research Survey Twitter 272

Mindjumpers

AUGUST 7, 2012

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. In the course of the study, it was found that 55 % of the B2B survey respondents search for information using social media. Following is an infographic that I borrowed from InsideView.

B2B 196

B2B Study Survey LinkedIn 196

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Transparency of Community. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

JUNE 29, 2012

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

NOVEMBER 14, 2012

In a recent report from Get Satisfaction , the expectations of this so-called 2nd generation of social media consumers versus the actions of brands have been sized and measured to give a status of how brands navigate in the landscape of social networks. And they expect the brands to respond!

Meeting 267

Meeting Social Media Social Networking How To 267

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. In a world of online interaction, having a direct dialogue with a brand has more or less become a basic consumer demand. Especially if a brand has taken the step of being on social media.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

OCTOBER 6, 2010

They use them to prepare their buying journey, listening to their peers, actively seeking advice and reading what other people think about your business, brand, products and services. But when it comes to social media marketing, most don’t as several surveys have shown. Your website is the hub of your marketing activities.

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

JANUARY 6, 2012

Get account control now, using software and services – or risk a career of continual social media sanitation’ reads the sub line of the report based on a survey amongst 144 enterprise-class corporations, 32 vendors and qualitative interviews with 61 industry experts. Strategy and Business Objectives. 5 Key Reasons for Reading this Report!

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

OCTOBER 21, 2010

Surveys showed that the Swedish people prays. When other media don’t speak to those customers you aiming for, social media allow you to find tribes and involve them in brand in a natural way. Similar Posts: Storytelling – A Powerful Tool When Branding Your Organization In Social Media. Find the tribe.

Social Media 195

Social Media Technorati Communities RSS 195

Mindjumpers

JULY 5, 2011

But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales. Majority of people 53.47% at an average, like 2-5 brands on Facebook. ?When

Engagement 244

Engagement Brands Guidelines Survey 244

Mindjumpers

AUGUST 9, 2010

Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Mindjumpers

AUGUST 14, 2012

It thus provides a golden opportunity for most brands to connect with their consumers. Brands of all sizes and business areas now try to sell their brand by associating themselves to a band. Some brands have even founded music academies , special artist collaborations for upcoming musicians and festivals.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

AUGUST 19, 2011

According to a survey conducted by Proskauer Rose, a law firm in US, 70.7 % of companies block social networking sites in the office, and 55% have some sort of social media policy in place. For 44 percent of companies, those policies cover use both inside and outside of the workplace.

Social Media 211

Social Media Policies Survey Company 211

Mindjumpers

JANUARY 24, 2013

The report Data-Rich and Insight-Poor Marketers Planning to Turn Information Into Intelligence in 2013 Survey Report by Infogroup Targeting Solutions and Yesmail Interactive states that consumers are overwhelmed by the amounts of messages. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Report 220

Report Data Company Survey 220

Mindjumpers

AUGUST 30, 2011

At the same time, this is also a quick way to spread brand awareness through employer branding. The survey clearly shows that companies rely mostly on LinkedIn to help them choose a appropriate talent. On LinkedIn, employers get a chance to read recommendations, search a lot of profiles to find who suits them the best.

Social Media 249

Social Media Survey LinkedIn Cost 249

Mindjumpers

OCTOBER 27, 2014

Users can post relatively personal stuff to share with friends, but also they can follow and interact closely with their favorite stars, opinion leaders, brands and organizations. A survey shows that 57% users follow an organization account because they want to get information on discounts and sales, while 74% expect good customer service.

Platform 251

Platform Social Media Overview Social Networking 251