Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. He predicts that in today’s social media environment, “Context” is what will become the king.

Brands 244

Brands Social Graph Report Groups 244

Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Small Business Mavericks

JULY 26, 2012

Are you linking to your social media profiles? In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big mistake. There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. Social Media As SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels. This is a guest post by Ed Baxter.

Social Media 260

Social Media Analytics URL Campaign 260

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

JANUARY 9, 2012

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have.

Social Graph 73

Social Graph Reputation Study News 73

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Similarly, Clubhouse is breaking all the established “rules” of social networks. There’s no advertising.

Apple 215

Apple Plaxo Microsoft Vimeo 215

The Realtime Report

SEPTEMBER 8, 2022

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space. Tiktok’s Quest For Hyper Locality. Sascha Morgan-Evans.

Social Graph 91

Social Graph Comparison Features Communities 91

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s not just about social media marketing, either.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Proactive Report

JANUARY 9, 2012

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have.

Social Graph 58

Social Graph Reputation News Training 58

Danny WhatMough

MAY 19, 2010

Fascinating stats from NMA today , revealing the potential impact of Facebook social graph for brands, businesses and publishers: LoveFilm said it had increased traffic from Facebook by 300% and had seen thousands of users ‘like’ movie and actor pages. It’s a huge figure, but not totally surprising I guess.

Social Graph 64

Social Graph Facebook Statistics Publishing 64

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. It’s not going anywhere.

Strategy 91

Strategy Marketing Banking Influencer 91

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. How to Meet Your Consumers’ Social Media Expectations.

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Dave Fleet

MARCH 2, 2011

Among the features Facebook has revealed: Social relevance – the new plugin uses what Facebook calls “social signals&# to prioritize comments on posts. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? It means it’s time for businesses to get social, and I do mean social. Graph Search Optimization: The New SEO and What it Means for Social Advertisers. Graph Search Optimization: What Facebook’s Social Search Means for Brands.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Twist Image

SEPTEMBER 2, 2011

What's a brand to do? For the majority of brands, the most logical and strategic play is to follow back each and every individual who has taken the time to follow, friend, like, or plus you. The mindset in this instance is to think of your brand as a media entity. People are not brands. media hacks.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Laurel Papworth

MAY 6, 2013

While it’s nice to have customers talking about your product and services with their friends online, raising brand awareness and hopefully providing great reviews, the ability to measure how much that tweet, Facebook share or Google Plus one is worth, is, well, priceless. , so I pressed the “Tweet this Purchase” button.

ROI 101

ROI Buy Social Media Social Graph 101

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Twist Image

JUNE 26, 2015

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. Still, most of the media being created looks, feels and acts like an ad. . The world has changed, but brands have remained (mostly) stagnant. We're seeing it everywhere.

Brands 40

Brands Retail Social Graph Repository 40

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Although this certainly isn’t London’s first Instagram themed activation (e.g.

Project 153

Project Instagram Tourism Airlines 153

Twist Image

MARCH 17, 2012

With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition.

Hashtag 103

Hashtag Social Graph Marketing Loyalty 103

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

JUNE 28, 2014

When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. Don''t kid yourself.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

FEBRUARY 4, 2013

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Proactive Report

JANUARY 29, 2013

It is a search based on your social graph. Graph search focuses on people, photos, places and interests. Zuckerberg demonstrated how graph search will deliver answers to questions like, “Who are my friends that live in San Francisco?” If you don’t have a well-defined Facebook content strategy, now is the time to do this.

Brands 85

Brands Social Graph Feed Feedly 85

Twist Image

OCTOBER 2, 2012

True story: our brand-new dryer broke down. It's not hard to tweet out the brand name in an effort to publicly shame them into speeding up the process. It wouldn't be hard to name names in this posting and have it become an ever-increasing piece of content that defines their brand story. It's not even one year old.

Social Graph 101

Social Graph iPhone Apple Research 101

Proactive Report

JANUARY 27, 2013

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

Reputation 101

Reputation Social Graph B2B Survey 101

Twist Image

JUNE 12, 2012

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" They're just using Facebook as a place to have a less-interactive and less-branded website. Why is it less-branded? Brands are getting lazy.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JUNE 6, 2011

It's becoming more difficult and brands are falling behind (in short, no. Prior to all of this connectivity (and yes, Social Media plays a big role in this development), Marketers led the way by creating and producing messages that no individual consumer could have ever conjured up, but things have changed. soldiers on.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Brand or Product.

Social Media 47

Social Media Facebook Marketing CPM 47

Proactive Report

DECEMBER 20, 2010

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph 69

Social Graph Analysis Survey Data 69

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

JUNE 15, 2012

One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. Links from Google+, Twitter and other social media players have become factors in calculating rank – and they are growing in importance. It’s a never-ending downward spiral – an un-virtuous circle.

Google 125

Google Content Construction Social Graph 125