Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Kikolani

SEPTEMBER 30, 2011

The Resources Mashup. These simple trick not only makes research easy, it greatly increases the odds your buyer will click. HOW TO: Still Use Twitter Search to Track Your Brand Mentions via RSS – All feeds are still working as they had been just removed from the site after the re-design but not deactivated.

Mashup 126

Mashup Resources Facebook Press Release 126

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. I was trying to research websites and data points, but I wasn’t getting there fast enough. [AI]

Team 112

Team Examples Marketing Training 112

Convince & Convert

NOVEMBER 4, 2021

Before we move into how to mobilize your company to provide extraordinary social customer care, this is a great time to remind everyone reading that social media community managers are grappling with burnout: The faucet never stops. Edison Research discovered that not answering a complaint results in a 50% decrease in advocacy.

Communities 178

Communities FAQ Training HootSuite 178

Kikolani

JULY 27, 2012

The Resources Mashup. Here are seven ways to research recently popular content in your industry. 18 Plus Free Mobile Apps for Freelancers – Here are 18 handy freelancing tools that you can download to your mobile device. Fetching Friday – Resources Mashup, Follow Friday, & DoFollow Resources.

Mashup 113

Mashup Resources RSS Remix 113

Ignite Social Media

APRIL 16, 2019

As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. People in the Awareness phase are eager to learn about your brand and how it can solve their problems or provide value to their life.

Content 143

Content eBook Research Engagement 143

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Competition is fierce out there for brands and creators.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 97

Activities Brands Analysis Template 97

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 103

Examples Template Templates How To 103

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. ABM opens up room for innovation and risk-taking, giving brands the ability to stand out to a specific audience. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Pam Moore

AUGUST 2, 2020

The key to success with content marketing today is that you must do your research first. Heading straight to your computer, mobile device or video camera with the intent to start randomly creating and blasting out content before you have a plan will not deliver the results you dream about. Supporting Resources (download for FREE!) .

eBook 78

eBook Questions Strategy Template 78

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. More Than 87% Will Increase Investment in the Next 12 Months. Methodology.

Study 285

Study Social Media Survey Conference 285

Convince & Convert

AUGUST 15, 2012

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Cabot Cheese on Pinterest.

Education 126

Education Engagement Brands Delicious 126

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. The invest in the brand. In a nutshell here is what you must do… Do your research. You are going to need to define your brand, content, engagement and other specifics of your strategy. They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Twist Image

FEBRUARY 7, 2017

How hard is it, really, for your brand to change and adjust to new times? We sit in these amazing day-long conferences watching all of these brands talk about how innovative and disruptive they are being. We try to find out information about these brands on our iPhones and we're stuck with terrible mobile experiences.

Brands 40

Brands Facebook Startup Mobile 40

Sprout Social

APRIL 9, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. soil, both brands and their audiences are adapting to the new paradigm of interacting with one another. View this post on Instagram.

Resources 137

Resources Communities Instagram Overview 137

Twenty4 Social

SEPTEMBER 3, 2020

Conduct Research. Just like with any online business, you have to research to determine if the niche you’ve chosen is going to be profitable. Make Sure Your Site is Mobile Friendly. By making sure your platforms work on both a computer and mobile phone or tablet, you can avoid alienating a portion of your target audience.

Affiliate marketing 75

Affiliate marketing Tips Marketing Startup 75

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread. Try it now for free.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is made up of perceptions of which we can't actually control.

Brands 78

Brands Training Template Templates 78

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. What is a Sales and Marketing Conversion Funnel? Marketers call this the buyer's journey.

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Consumer goods social media resources.

Twitter 105

Twitter Tourism Travel Education 105

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As smart and creative as most brands think they are, the numbers don’t lie. Make data your best friend.

Retail 217

Retail Discount Loyalty Data 217

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

JANUARY 30, 2020

billion mobile phone users , up 2.4% trillion hours using mobile phones over the past 12 months. Even more worryingly, research from GSMA Intelligence suggests that more than half of all women living in India today are unaware of the existence of mobile internet. billion to 3.8 There are more than 5.19 People spent 1.75

Social Media 145

Social Media HootSuite Report Advertising 145

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Ignite Social Media

JANUARY 10, 2018

With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 ” Pew Research Center.

Social Media 113

Social Media How To Survey Social Networking 113

Hootsuite

FEBRUARY 3, 2022

For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have the resources to offer 24/7 online customer service and sales support. who message businesses say being able to do so improves their confidence in the brand. DO maintain your brand voice. million people.

Facebook 145

Facebook HootSuite Retail Conversation 145

ProBlogger

NOVEMBER 8, 2023

Copy from one, it’s plagiarism; copy from many, it’s research. If you research many, and then forge something original, your readers will take notice. Competitor and market research—seeing what else the marketplace is already offering—is a good next step to take. They “extend the brand.”

Products 41

Products Marketing eBook Research 41

Oktopost

MARCH 20, 2021

Research has shown that only 15% of marketers evaluate their success by how many leads they get. Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144