Social Media Strategery

MARCH 8, 2020

Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house. But the reality is that the role of a brand’s PR agency has never been more important than it is right now. This creates brand preference that drives the upper funnel and positive business impacts.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

MAY 11, 2012

Five months after that first interview and six weeks after my first day, I realize that this is much more than a tagline – it's the future of branding. It has really changed the way I think about business, branding, public relations, and advertising. " Social Media Is About Cultivating Community, Not Corralling Cattle. "The

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

JUNE 1, 2013

The study found that these moms are re-defining themselves into a new social class and social mindset. For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. These moms have been misunderstood by brands for years.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. Is your brand willing to retweet his story? For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. "Markets do not want to talk to flacks and hucksters. ." Thing is, they're GOOD at it.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

DECEMBER 6, 2017

True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect.

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. It’s one of the first books I read when I first started in social media back in 2006.

List 131

List Class ROI Sports 131

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. When brands do this, it can come across as forced, at best, or offensive, at worst.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

NOVEMBER 24, 2014

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Saving a few dollars?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

DECEMBER 7, 2011

Adam Lavelle, a member of the board of the Word of Mouth Marketing Association and chief strategic officer at the iCrossing unit of Hearst, agrees. In the New York Times article linked above, he says: “Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences.”

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. One of Pinterest's first and most active members wasn't a social media influencer. She's the founder's mom. Silbermann's tactic of starting his community with role models isn't new.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. Why wouldn’t they? Call out lazy, biased reporting.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

JULY 9, 2016

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Here are three key takeaways for anyone creating content for their brand: Do your own research. Retweet it but don’t imply that she endorses your brand because of it. Your job is to help educate them.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Follow the conversation surrounding social media and higher education under the #SMCEDU hashtag.

Education 130

Education Class Groups Groups 130

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MAY 18, 2020

I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ? What laptop brand will make ring lighted webcams standard? It will be about transformation.

Sports 107

Sports Hotels Retail Real Estate 107

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Comedian - You can’t take the ‘social’ out of social media.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. every single day. Or truly engages consumers?

Google 125

Google Storify Brands Content 125

Social Media Strategery

APRIL 23, 2012

Those users, demographics, markets, and audiences that you and your analysts always talk about? Your brand isn't determined by what you say you are, but by what you actually do. "Oh yeah – we're going to need PR to drum up some media coverage too!" They're actual human beings.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

SEPTEMBER 3, 2015

In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets? Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

JANUARY 21, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Keeping Gov 2.0 Web design, development, strategy and social media are as much in my blood as C-SPAN, NewsHour and WAMU. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Go and talk with people who know your brand’s history.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

AUGUST 21, 2015

Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. The paid media guy wants a paid media solution.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

SEPTEMBER 15, 2014

After leading a number of PR and social media teams within large organizations as well as working with a number of people who run their own agencies, I’ve realized that while both roles may have the Director title, the two roles are very different in a few fundamental ways. Your clients are brand managers, not PR people.

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

JULY 25, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Can the Government Learn From a $100,000 Salt & Pepper Shaker? I’m one of the leads for our social media/Government 2.0 Social Media Str.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116