Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? Are they fickle with the brand of toothpaste they buy?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. No need for research, testing or iteration—let’s just do this! Get more out of research .

Social Media 95

Social Media Focus Group Aggregator Research 95

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying? Data from research tools like these are particularly flawed.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. That foundational knowledge is the basis of product design and research. Tapping into that knowledge source can be invaluable for brands.

Products 92

Products Team Focus Group Collaboration 92

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? It takes hard work, research, knowledge of people, tools, design, best practices and more. Be your brand.

Apple 139

Apple Brands Tips Consultant 139

Sprout Social

SEPTEMBER 30, 2020

You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. Build brand personality and awareness.

Twitter 141

Twitter Survey Trends Hashtag 141

Pixlee

MAY 8, 2020

Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. With digital-first connections becoming the norm at the intersection of increasing data security laws, brands are having to get creative with engaging their audiences. This is the fact we must first embrace. .

Communities 54

Communities Brands Badge Focus Group 54

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. That requires a clear declaration of what your brand stands for.

Brands 144

Brands Survey Construction Comparison 144

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? It takes hard work, research, knowledge of people, tools, design, best practices and more. Be your brand.

Apple 78

Apple Brands Tips Consultant 78

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 3.

Template 52

Template Templates Social Media RFP 52

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

Focus Group 100

Focus Group Curation Data Survey 100

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” This strategy involves creating an emotional connection between the customer and the brand.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. The company viewed social media as a massive, unorganized focus group.

Questions 124

Questions Data Focus Group Analysis 124

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

APRIL 26, 2018

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Use Online Market Research. Send Out Email Surveys Or Polls.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Which brand had the hottest merch drop of the summer? How many brands are looking to have a TikTok presence in the next year? .

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

APRIL 29, 2021

We can’t limit ourselves to solely listening to what our audience says about our brand. We must also listen to what they’re saying about their own lives and experiences outside the brand. Download our latest research to take a closer look at the state of social media after a year of transformation.

Marketing 139

Marketing Social Media Management Team Campaign 139

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Sprout Social

MAY 18, 2021

Rather, we should explore how social media and traditional media can work together to create a cohesive brand experience. Brands that embrace both will find themselves well positioned to build lasting customer relationships. That doesn’t mean brands should abandon traditional media. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

Socialmedia.biz

APRIL 17, 2019

It’s a huge part of your brand identity. Think about some of your favorite brands. Packaging is both the first and most important element of brand identity. Go a step beyond and conduct some research. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas.

Products 87

Products Reputation Focus Group Overview 87

Koka Sexton

JANUARY 5, 2023

Market Research and Analysis. Branding and Advertising. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Time Management. Adaptability. Interpersonal Skills. Negotiation. Hard Skills: Business Development. Financial Analysis. Project Management. Content Strategy.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. The score is a reflection of how your customers perceive your brand.

Data 125

Data Survey How To Review 125

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Audiense

JUNE 13, 2017

The different segments that Audiense Insights identifies can influence several key decisions for brands. Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment.

Social Media 107

Social Media Class Sample Samples 107

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go.

Content 100

Content Committee Marketing Consultant 100

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?

Content 164

Content Training ROI Compete 164