Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In the case of The Tomahawks the issue of racism would have likely surfaced in a matter of seconds in these group discussions.

Sports 281

Sports Brands Focus Group Microsoft 281

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

We’ve used a variety of research tools to understand the problem and the solution by gathering data based on our goals and the “answer” we want to hear that validates our own decisions, and the existence of the product. Then we complain that consumers appear to say one thing in that research and do another.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Get more out of research . Go deeper with your audience.

Social Media 94

Social Media Focus Group Aggregator Research 94

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Waxing UnLyrical

APRIL 12, 2011

These require that I: turn in an application and research proposal to the University’s Institutional Review Board (IRB), wait two to three weeks (our IRB is über-efficient; other institutions don’t get back to you for months), and. Throughout graduate school, I have conducted in-depth interviews for all of my investigations.

Survey 231

Survey Focus Group Proposal Education 231

Koka Sexton

DECEMBER 26, 2022

It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” Marketers can use customer surveys, focus groups, and A/B testing to gain a better understanding of customer preferences.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

The Realtime Report

APRIL 26, 2018

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli.

How To 114

How To Survey Content management systems Patterns 114

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Mindjumpers

AUGUST 23, 2018

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. The art of home maintenance. And once you build your brand home, you have to maintain it.

Brands 126

Brands Team Industry Research 126

Koka Sexton

JANUARY 5, 2023

Market Research and Analysis. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Communication. Strategic Planning. Problem Solving. Decision Making. Time Management. Adaptability. Interpersonal Skills. Negotiation. Hard Skills: Business Development. Financial Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

Buffer Social

AUGUST 4, 2023

Taking some great advice from our Senior Design Manager, Martin Gloeckle , here at Buffer, I started researching the Card Sorting exercise. The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.)

Exercises 63

Exercises Project Groups Groups 63

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. This makes it a robust tool for market and competitor research. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 25, 2024

It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. Social media market research worksheet We’ve said it before and we’ll say it again: Social media is the world’s largest, most important focus group. Download the template 11. Get the template 23.

Template 80

Template Templates Social Media RFP 80

Socialmedia.biz

APRIL 17, 2019

Go a step beyond and conduct some research. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Research has shown that as many as two-thirds of purchase choices are made when customers are already in the store. Proper packaging increases profits.

Products 87

Products Reputation Focus Group Overview 87

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Janet Fouts

SEPTEMBER 16, 2014

In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Gladwell talks about the research for Prego tomato sauce it all makes sense. The consumers taste tested and rated the sauces.

Social Media 153

Social Media Focus Group Research Social Networking 153

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. I can't stress enough how important social listening and community management is for brands on social media.

Questions 123

Questions Data Focus Group Analysis 123

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 125

Data Survey How To Review 125

Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Hootsuite

JUNE 28, 2023

People join private Facebook Groups or forums to meet and talk with other like-minded people. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Need insight into an emerging trend? Looking to prove a long-held belief about your audience? You just need social listening data. .

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. Download our latest research to take a closer look at the state of social media after a year of transformation.

Marketing 139

Marketing Social Media Management Team Campaign 139

Audiense

FEBRUARY 15, 2018

Market Research. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Look at a few examples of how social data can contribute to balancing your ROI.

ROI 74

ROI Data Cost Influencer 74

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. But does he force-feed them to our hero? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. They provide insights that can inform an entire business strategy.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

MAY 18, 2021

Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Communication will be centralized on social.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 40

Social Media News Twitter Focus Group 40

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building.

Retail 68

Retail Authentication UGC Case Study 68