Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Get more out of research .

Social Media 93

Social Media Focus Group Aggregator Research 93

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

JUNE 28, 2023

People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

APRIL 12, 2011

These require that I: turn in an application and research proposal to the University’s Institutional Review Board (IRB), wait two to three weeks (our IRB is über-efficient; other institutions don’t get back to you for months), and. Throughout graduate school, I have conducted in-depth interviews for all of my investigations.

Survey 231

Survey Focus Group Proposal Education 231

The Realtime Report

APRIL 26, 2018

Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

MARCH 30, 2021

The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way. I can't stress enough how important social listening and community management is for brands on social media. LCMCHealth ?

Questions 122

Questions Data Focus Group Analysis 122

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).

Retail 68

Retail Authentication UGC Case Study 68

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Or just keep an eye on the conversation to understand the social communities where people talk about your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Audiense

FEBRUARY 15, 2018

Market Research. Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Look at a few examples of how social data can contribute to balancing your ROI. Market Acquisition.

ROI 74

ROI Data Cost Influencer 74

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Need insight into an emerging trend? Looking to prove a long-held belief about your audience? You just need social listening data. .

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

APRIL 29, 2021

We hosted a digital event knowing our customers needed community and a network of support. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Marketing 138

Marketing Social Media Management Team Campaign 138

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. An Analogy. What’s holding them back?

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

JULY 11, 2018

It takes hard work, research, knowledge of people, tools, design, best practices and more. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better.

Apple 139

Apple Brands Tips Consultant 139

Ignite Social Media

SEPTEMBER 19, 2016

It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. It’s a focus group with the ultimate product road test. Target audience research tools. Well, the post performed so well, Quill actually made the product here (and it gets amazing reviews). .

Products 60

Products How To Survey Focus Group 60

Sprout Social

JANUARY 12, 2023

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Gather feedback.

Brands 127

Brands How To Authentication Exercises 127

Buzzlogix

JUNE 27, 2017

In fact, the ability to research and interact with your target market can give you the ability to accurately and efficiently direct your product development efforts. As can be seen from anecdotal evidence and research, the people to whom you wish to sell are only a few clicks away.

Products 40

Products Social Media Focus Group Sample 40

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Does your brand need a makeover?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Kikolani

JUNE 27, 2013

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Pam Moore

JULY 26, 2017

Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. Content inventory systems (know what ya' got). Content marketing goals, objectives and measurement. Knowing your audience. Getting integrated with the rest of your business. Humanizing your content and brand.

Content 162

Content How To Marketing Case Study 162

The Marketing Blog

MARCH 8, 2010

Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter).

Study 180

Study Company Web 2.0 Twitter 180

Pam Moore

APRIL 1, 2020

It takes hard work, research, knowledge of people, tools, design, best practices and more. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better.

Apple 78

Apple Brands Tips Consultant 78

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 111

B2B Research Sentiment Marketing 111

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Research Habits. Offer clear incentive for customers to participate in your research, which can range from a discount to a small, useful gift.

Sample 99

Sample Samples Research Company 99

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. As a result, installation employees skimmed or ignored company communication, and did not always receive what they needed to stay engaged. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?”

How To 60

How To Yammer Metrics Statistics 60

Buzz Marketing for Technology

JUNE 28, 2008

According to some psychologists and researchers, the ?data s ineffective presentation of information, researchers are finding. In the search for solutions, some researchers are exploring the effects of information overload on technology users and are developing ways to quell its impact. or as distracting.

Data 100

Data Journal Survey Study 100

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI SEO Social Media Tips 114

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.

Content 162

Content Training How To ROI 162

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Unported License. Social Media Ne. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

APRIL 20, 2011

Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. This is just to prove a general point.

Research 134

Research ROI Focus Group Apple 134