article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts? Will there be future demand for products?

Research 265
article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. So what is VoC and how does it help you improve your customer relationships?

Data 125
article thumbnail

UX Masterclass: What To Know About User Experience [interview]

Mindjumpers

It’s for everybody who has an interest in design, mobile, apps, communication, web, IT, development etc – and maybe this is you? The 1 st of April, 36 speakers – user experience producers/designers/researchers from 19 countries – will give the participants insight into design, apps, mobile etc.

article thumbnail

The Basics of A/B Testing on Social Media

Likeable

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. On mobile, Facebook will display 140 characters before the copy flows below the “Continue Reading” fold. The middle? Post Copy Length. Some may say that’s still too long.

article thumbnail

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Social media is equivalent to one big fat focus group that never sleeps. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer. It's there for the taking.

article thumbnail

The End of the Web Consulting as We Know It

Freelance Social Media

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. Google’s Website Optimizer puts the power of the large consulting firms into the hands of the site owner.