Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Grab a cup of coffee.

Survey 125

Survey How To Education Hotels 125

Ignite Social Media

APRIL 30, 2020

Key takeaways for brands : Honestly, we think video calling will remain more targeted towards users as opposed to brands, but we will keep an eye on it if it does become available for pages. If you do have an account, Facebook will put a list of active/open rooms at the top of your feed. Source: Facebook. Video Rooms.

Facebook 141

Facebook Video Small Business Applications 141

agora pulse

DECEMBER 28, 2017

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Go and talk with people who know your brand’s history.

Conversation 139

Conversation Brands Meme Social Media 139

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. Build brand personality and awareness. But what about using Twitter for your business?

Twitter 141

Twitter Survey Trends Hashtag 141

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Less is truly more in the online, social, digital and always connected online world of today. ” NO! They want value.

Research 78

Research Template Templates Training 78

Kikolani

MAY 31, 2012

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. This is a guest post by Brad Smith. Stuck on Google+?

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 125

ROI Social Media Small Business CPC 125

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Pam Moore

SEPTEMBER 18, 2017

Unfortunately many marketers confuse social buzz with social bucks. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. Want the blueprint for social marketing success right now? They are definitely not the same.

Content 162

Content Training How To ROI 162

Waxing UnLyrical

JUNE 24, 2015

He needs help solving the brand challenge – er crime. But does he force-feed them to our hero? There’s always more than the male perspective to consider and some brands still overlook that. Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

Content 100

Content Committee Marketing Consultant 100

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. What if there was a way for you to use this downtime to inform your organization and increase brand awareness? According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Your employees each have a morning ritual.

Survey 60

Survey Education How To Hotels 60

Hootsuite

OCTOBER 1, 2019

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. So how does that affect brands that rely on Instagram success? Consider creating a branded hashtag. Tag people and brands, when relevant.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). I spent a long time in a very large brand. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. It’s visible to anyone on the internet via search engines, and only official brand representatives can create one. How to create a Facebook group on an iPhone.

Groups 144

Groups Groups Engagement Facebook 144

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Whether or not you’re planning on utilizing freelancers or an in-house content creator, you want branding standards which are primed for any experienced writer to create the right content for your small business strategy.

Small Business 93

Small Business Strategy Content eBook 93

agora pulse

APRIL 29, 2020

What’s working for you these days in terms of your social media strategy? It could mean installing new systems and leveraging the power of awesome social media tools like Agorapulse or communication tools like Slack. Related: The Biggest YouTube Marketing Mistakes That Too Many Brands Are Making.

YouTube 96

YouTube Strategy How To Video 96

The Marketing Blog

OCTOBER 10, 2008

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. 08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp !

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This is where social data comes into play.

Examples 115

Examples Brands How To Aggregator 115

Sprout Social

FEBRUARY 28, 2022

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. It’s no wonder brands are eager to hop on these opportunities for cultural advertising.

Brands 115

Brands Meme How To Advertising 115

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Writtent Blog

JULY 16, 2013

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Koka Sexton

JULY 19, 2016

5 people in marketing to feed the sales machine. Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. I was head of social media at LinkedIn. I just got here.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Yahoo 115

Yahoo Yammer Social Media Software 115

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sprout Social

AUGUST 2, 2022

Think about your first social media account. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. What is social media? Why did you join?

Communities 111

Communities Social Media Community Platforms Platform 111

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147