Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. Continue the conversation on our Facebook or Google+ pages.

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. What day is leg day? There was a clear answer: Wednesday. In 2020, 96.5

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pam Moore

APRIL 1, 2020

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 78

Apple Brands Tips Consultant 78

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” Which brand had the hottest merch drop of the summer?

Questions 119

Questions Sentiment Meme Trends 119

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? Why brands use social listening. Think of social media like one giant focus group.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives.

Survey 123

Survey How To Education Hotels 123

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. What’s holding them back? Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Social currency on the web today = attention + action.

Content 162

Content Training How To ROI 162

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Click the icon below to listen.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. Why success using social media is about so much more than social media, content or branding! Time for a re-brand or simple refresh for your business or personal brand? Supporting Resources .

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. By using social media intelligence, Leadtail was able to help their client uncover Zoom’s strategy of leveraging existing partnerships to drive conversations on social and beyond. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. But social—unlike most communication channels— offers an equally, if not more effective solution.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Inviting your community to join your content marketing journey. Inviting your community to join your content marketing journey. Humanizing your content and brand. Social Profit Factor Training System + Member Community. Knowing your audience.

Content 162

Content How To Marketing Case Study 162

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzzlogix

JUNE 27, 2017

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. Listening to Conversations. People use social media to interact with their friends and favorite brands. What people never say on social media can also direct your product development.

Products 40

Products Social Media Focus Group Sample 40

Hootsuite

MAY 2, 2023

How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ? Facebook auto-generates a username if you don’t choose one (and usually throws a few random numbers in there), so it’s best to edit this yourself if you want it to reflect your brand accurately.

Real Estate 102

Real Estate Facebook HootSuite How To 102

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

NOVEMBER 17, 2016

What if there was a way for you to use this downtime to inform your organization and increase brand awareness? A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. Start the workday.

Survey 60

Survey Education How To Hotels 60

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. Your turn: What is your take?

Social Media 101

Social Media Social CRM Repository Wiki 101

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

Facebook groups are places where people come together to discuss an interest or specific topic. Unless you are a huge brand, it’s unlikely you’ll have enough mega fans to populate it right from the start. My audience is interested in blogging, so my Facebook group focuses on blogging for small business.

Groups 74

Groups Groups Facebook Small Business 74

Kikolani

MAY 31, 2012

When you break it all down, there are only three acceptable answers: Increase brand awareness by growing your reach Build customer loyalty by engaging more and providing support Increase sales by getting more people to purchase, more frequently. It’s far more effective in the long run to build your brand (and traffic) first.

Blogger 141

Blogger Social Media Tips ROI 141

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 124

Reputation Brands How To Review 124

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? To develop relevant interactions the brand and the customer set would require time. While it would be great to have a huge Fan base it is necessary that the topics we communicate is relevant to them and enhancing our brand image.

Social Media 93

Social Media How To ROI Reputation 93

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Ignite Social Media

DECEMBER 7, 2020

This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Branded Collabs Manager.

Groups 200

Groups Groups Tips Facebook 200

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 62

Social Media Social CRM Reputation Widget 62