Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. But you won’t be tagged in every conversation about your brand.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. You just need social listening data. .

Questions 116

Questions Sentiment Meme Trends 116

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. How to leverage natural conversation for customer research. Tips to conduct focus groups on little or not budget. Today I am not holding back.

Research 78

Research Template Templates Training 78

Convince & Convert

OCTOBER 22, 2021

Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Create a more meaningful conversation with their employer, and keep the dialogue they’re already participating in more open-ended,” Gear told Nagel. “The Empowering Your Employees.

Survey 123

Survey How To Education Hotels 123

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

Survey 231

Survey Focus Group Proposal Education 231

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. What’s holding them back? Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. By using social media intelligence, Leadtail was able to help their client uncover Zoom’s strategy of leveraging existing partnerships to drive conversations on social and beyond. Why is social media intelligence different?

Social Media 112

Social Media Sentiment Survey Marketing 112

Janet Fouts

DECEMBER 12, 2014

most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. But you can’t tell us it’s all about community and engagement and then stick it to us on organic reach! Word of mouth?

Engagement 143

Engagement Brands Facebook Journal 143

Pam Moore

JULY 11, 2018

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words. Be relevant.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Is your content a result of no plan, no goals and nothing more than a random act of content creation? Social currency on the web today = attention + action. Getting attention is the easy part. Do you know what success looks like?

Content 162

Content Training How To ROI 162

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy. Get to your “aha!”

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Buzzlogix

JUNE 27, 2017

Listening to Conversations. Knowing this, you can listen to such conversations and learn about the frustrations that customers face. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

Products 40

Products Social Media Focus Group Sample 40

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 26, 2017

Inviting your community to join your content marketing journey. Social Profit Factor Training System + Member Community. Content inventory systems (know what ya' got). Content marketing goals, objectives and measurement. Knowing your audience. Getting integrated with the rest of your business. Humanizing your content and brand.

Content 162

Content How To Marketing Case Study 162

Hootsuite

MAY 2, 2023

An auto-reply lets people know that their message was seen and helps keep the conversation active before you can respond fully. And yes — you can join a Facebook Group as a Page instead of as your personal account. Also, remember to follow the group’s guidelines.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Or do you need help better understanding your audience such as doing a customer focus group? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Lead-capture/conversion form – Make sure your form is well-designed and easy to complete on any device.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Pam Moore

APRIL 1, 2020

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better. Choose colors, textures, words and engagement based on such. Then narrow it down to three words. Be relevant.

Apple 78

Apple Brands Tips Consultant 78

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. These are managed conversations. And you should be listening to organic conversations as well. You can use new media platforms to do traditional PR activities – like surveys.

Focus Group 49

Focus Group Survey Influencer Issues 49

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Social Media Network Marketing

OCTOBER 15, 2010

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To discover, share, question answer sessions and converse on Social Media do join me at facebook.com/pervarakapadia

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

NOVEMBER 17, 2016

Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Create a more meaningful conversation with their employer, and keep the dialogue they’re already participating in more open-ended,” Gear told Nagel. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Instead of wasting time trying to keep up with every conversation, you should create private lists of the people and companies you want to watch.

Blogger 141

Blogger Social Media Tips ROI 141

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is after all, just another medium for having a conversation with people." August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here.

Social Media 93

Social Media How To ROI Reputation 93

agora pulse

APRIL 17, 2018

Having a content schedule is key to keeping your Facebook group alive (and kicking.). Over time, members will post their own threads and questions but you still need to keep the conversation moving when they don’t. On the right-hand side of your group page, Facebook will prompt you to welcome new members. Ask questions.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

Having a content schedule is key to keeping your Facebook group alive (and kicking.). Over time, members will post their own threads and questions but you still need to keep the conversation moving when they don’t. On the right-hand side of your group page, Facebook will prompt you to welcome new members. Ask questions.

Groups 74

Groups Groups Facebook Small Business 74

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. These numbers could hint at groups becoming the new brand page if you’re looking to have an engaged community.

Groups 200

Groups Groups Tips Facebook 200

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. The scope of my blog-posts span across the Enterprise 2.0

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. Continue the conversation on our Facebook or Google+ pages. Youtility communication strategy community engagement company communication company culture employee engagement internal communication youtility' Tips for creating compelling content.

How To 60

How To Yammer Metrics Statistics 60