Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

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Influencer Marketing Collaboration ROI 106

Sprout Social

JANUARY 24, 2024

Use social listening to identify trends Monitor conversations and posts in your industry, especially involving thought leaders and influencers, to spot trending topics. Use a social listening tool like Sprout Social to keep an eye on specific topics and keywords.

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Hashtag LinkedIn Trends Analytics 114

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

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Analysis Sentiment Marketing How To 105

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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B2B Platform Social Media Twitter 348

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite. Just ensure you ask for approval before you post.

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Strategy Brands Content UGC 123

Sprout Social

AUGUST 28, 2023

And social data is at the center of many marketing transformations. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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Team Tools Marketing Hubspot 87

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. And 26% agree that memorable brands take risks with their social content.

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Marketing How To Sample Samples 131

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Social Listening Deck (Sprout Social).

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Training Course Resources Social Media 117

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

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Report Brands Library Sentiment 110

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I This content explosion isn’t imagined.

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LinkedIn Comments URL Engagement 107

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

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Conversation Video Tips Embedding 89

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Curation Data Content UGC 141

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What kind of content are they publishing on their blog? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy.

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Sentiment Metrics Analysis Trends 96

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Social listening can help do more than forecast.

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Content Trends How To Exercises 130

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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Team How To Social Media Management Trends 187

Sprout Social

JULY 17, 2016

Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. In short–Facebook engagement still matters. “It means smarter advertising. Why It Matters:

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News Social Media Sentiment Feed 40

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

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Strategy Content How To Marketing 116

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform. Track Your Time.

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Social Media Strategy Marketing Curation 178

Bare Feet Studios

APRIL 2, 2012

I’ve started using Sprout Social to manage the social media for one of my client projects and I LOVE it! Raise your hand if you have a lot of social media incomings and should have a lot of outgoings, whether you are meeting your expectations or not. Well Sprout Social does all this and more for me.

Social Media 73

Social Media Analytics HootSuite Price 73

Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. Streamlining your YouTube video uploads with Sprout.

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YouTube Video How To Mobile 110

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

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Data Social Media Sentiment Team 140

ProBlogger

SEPTEMBER 6, 2023

The post 14 Bloggers Share Their Daily Blogging Routine appeared first on ProBlogger. Yesterday I shared some tips for busy bloggers on how to find time to blog based upon a lot of questions I’ve had of late on that topic. I just work on blog posts for 1-2 hours. Typically I blog when I am at home or on the airplane.

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Blogger Products Project Questions 54

Sprout Social

OCTOBER 31, 2023

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. For example, “Write a short brand origin story for a social post in the style of Mark Twain.”

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Tools How To Sentiment Training 99

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services.

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Platform Social Media Tumblr Reddit 118

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening? First things first, though.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 15, 2020

Brand monitoring vs. social monitoring. Whereas social monitoring focuses on just the social media coverage your brand gets, brand monitoring encompasses social media as well as everywhere else people are talking about your brand. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

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Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social. In short, yes. Complete your LinkedIn Page.

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Organization LinkedIn Strategy Social Media 103

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award five deserving agencies with the Sprout Partner Value Awards, modeled off of our own internal programs for recognizing excellence. .

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Campaign Groups Groups Communities 108

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post? View this post on Instagram.

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Meeting Team Social Media How To 98

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

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Social Media Management Social Media Tips Skills 102

Keyhole.co

MARCH 20, 2024

They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

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LinkedIn Tools B2B Price 52

Sprout Social

FEBRUARY 17, 2022

Social media. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Links (to blogs, product pages, etc.). Direct mail.

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Template Templates Marketing Sample 131