Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

Harp Interactive

AUGUST 3, 2010

Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. What tools do you use for social media management? What are your 2 weaknesses?

Questions 313

Questions Company Social Media Real Estate 313

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. Questions around authenticity and trust have long accompanied influence marketing and will continue to.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. Ribeiro has also launched a dedicated Tumblr blog, [link].

Project 153

Project Instagram Tourism Airlines 153

Mindjumpers

NOVEMBER 20, 2012

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244

Brands Social Graph Report Groups 244

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. content marketing. mass media.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

JULY 3, 2012

It made me feel immensely uncomfortable that people think this is good marketing. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? I may write a blog post about it. That's not part of our social agreement. social agreement.

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. How much time does it take to blog? content marketing. facebook marketing. marketing creative. online social network. social graph. social insight. social scale. Tags: blog. Back to Facebook.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Buzz Marketing for Technology

JUNE 1, 2009

It's true that every manager has their blind spots but I think marketing managers have it worse than other managers when it comes to hiring since most marketers are optimists by nature. Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people.

Social Media 100

Social Media Social Graph Web 2.0 Sample 100

Small Business Mavericks

MAY 10, 2011

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Press Release 156

Twist Image

APRIL 23, 2013

This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. corporate blog. industry blog.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Small Business Mavericks

JUNE 28, 2011

Rand Fishkin of SEOmoz picked them up and answered them on his blog. Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. But Bing still is way behind Google in search market share. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Convince & Convert

JUNE 15, 2012

Thus was born a whole variety of methods to acquire links: link exchanges, link rings, link systems, reciprocal links, paid links, link bait, links in blog comments etc… The problem is that none of those links is naturally occurring. For that reason alone it is worth implementing the rel=author tag on your blogs and websites.

Google 125

Google Content Construction Social Graph 125

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. the service scans hundred of news and blog feeds looking for mentions of your connections. Once you sign up it connects to your social accounts and then tracks which of your followers, fans and friends is showing in the news.

Social Graph 75

Social Graph Tools News Influencer 75

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Twist Image

JUNE 6, 2011

Does Marketing and Communications change fast enough to keep pace with consumers? Marketing is not keeping pace). Not only can consumer's research general information - right then and there - but you can poll your social graph to see if whatever it is that you're looking buy is the right decision for you. social graph.

Bazaarvoice 106

Bazaarvoice Retail Social Graph Mobile 106

BeingOptimist

AUGUST 16, 2022

And below, read in more detail about useful software available on the market that you should pay attention to. Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction. HR Software Review: List of Best HRM Optimization Software.

Software 52

Software Jive Telligent System 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's not that brands and marketers are squandering this opportunity. digital marketing. social graph.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. “ We had the challenge of attracting relevant followers in Spain and Latin America; potential readers of our blog. Twitter Ads.

Twitter 89

Twitter CPA CPC Social Graph 89

Twist Image

JULY 16, 2011

When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc. the most common response is the ability to segment the social graph (Google + calls them, "circles"). anti-social network.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Twist Image

SEPTEMBER 20, 2011

While this could be a relic of the mass media advertising mindset, there's no doubt that being persistent (having a constant and consistent message in market) and repetition (repeating messages to ensure that everyone you connect with can see it) is key to being successful at Twitter. A Blog post, a tweet, a video on YouTube.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Twist Image

FEBRUARY 1, 2017

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. The smartest financial analyst can't possibly understand the market, see the trends, trade and react with the same layers of data, speed and technology that these system possess.

Advertising 40

Advertising Sentiment Social Graph System 40

Razor Social

OCTOBER 23, 2018

Basically, you’ll provide Facebook with snippets of code that it can interpret, including: The og:title tag (the title) tells Facebook what your page is about and how it should be displayed within the social graph. The og:image tag lets you specify the URL of an image that will represent your page in the social graph.

Content 94

Content How To Social Graph SEO 94

Twist Image

JUNE 26, 2015

Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Not all marketing can or should be direct response.

Brands 40

Brands Retail Social Graph Repository 40

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Twist Image

JUNE 9, 2011

The hard thing for Marketers to wrap their heads (and hands) around is that last sentence. It's marketing material thinly veiled as a voice, opinion or an idea. " On a B2B Blog that I was recently following, the answer was obvious. If you want to Blog about the conference you're attending, type away. social media.

B2B 103

B2B Social Graph Publishing Widget 103

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. According to BlogHer, one of the largest communities of women online, blogs top that list for BlogHer members (who are mostly women). The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook.

Reputation 90

Reputation Sample Samples Social Graph 90

Koka Sexton

MAY 21, 2013

Then Duncan Carvey posted the meme and it was injected to a whole new social graph and his update started to get engaged. Because it’s rich-media and not a link to a blog or other web-link, searching for the people sharing it is very difficult. This is a wake up call for marketers trying to crack the LinkedIn code.

Meme 106

Meme LinkedIn Social Graph Activities 106

Twist Image

OCTOBER 2, 2012

It's not all that challenging to post the story on Facebook and encourage everyone in my social graph to not do business with this brand. As a marketing professional, I have seen brands struggle with customer service and supply chains. marketing professional. social graph. social media. What gives?

Social Graph 101

Social Graph iPhone Apple Research 101

Buzz Marketing for Technology

JULY 23, 2009

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all? BrandWatch.

Tools 98

Tools Social Media Sentiment Price 98

Twist Image

JANUARY 17, 2012

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). While it may still be possible to optimize your way to the top of Google's search results, the social layer is where all credibility and interest resides for the consumer. digital marketing.

Picasa 102

Picasa Google Facebook Social Graph 102

Twist Image

MAY 17, 2012

So, while Facebook cumulatively is massive, it's really millions of very little connections that are primarily there to share personal and social information. Is that type of user ready to engage with a small little banner box in the same fashion that they would on a news site or a blog page? Your Facebook marketing is probably at 1%.

Facebook 107

Facebook Automotive Press Release Banking 107