Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2011

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. The post Four Easy Ways To Improve Your LinkedIn Company Page appeared first on B2B Marketing Blog | Webbiquity.

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LinkedIn Company Comparison Meme 179

Webbiquity SMM

MAY 18, 2021

4/9 I’ve written almost 2,000 blog posts. appeared first on B2B Marketing Blog | Webbiquity. I am afraid of the coffee maker breaking down. 4/7 World’s Best Dad. I have a coffee mug and t-shirts from my kids to prove it. 4/8 The smartest person using this Twitter handle. Some were even kind of good.

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. What follows is loss of resources, energy, and enthusiasm.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JUNE 7, 2018

There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. You can try using influencer search tools like Grin to search for the ideal influencers in your industry. Conduct webinars on topics related to your industry. Join Niche Groups.

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B2B Brands LinkedIn Influencer 217

Webbiquity SMM

OCTOBER 22, 2021

Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

MAY 9, 2019

In the B2B Marketing Outlook report, B2B buyers were adamant about their desire for sales to demonstrate experience with, and knowledge of, their industry. Be sure to maintain a presence on review sites specific to your industry, and don’t underestimate the power of customer testimonials on your own site.

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B2B Committee Buy Process 130

Webbiquity SMM

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Share your own industry-related content.

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SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

OCTOBER 25, 2016

Make a Twitter list of 10 people in your industry, or in an adjacent industry, who have a large number of followers and a large number of interactions on a regular basis. Blog comments. Blog comments. Look for mid-level influencers; don’t just target the biggest names in your industry.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. This will allow them to stay updated with industry developments and make it easier for them to share content. After all, they work for your organization.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Feature your CEO sharing handy industry tips. With love for digital marketing and writing, Hugh often writes for marketing blogs to share his tips and tricks. Why Should B2B Companies Use Instagram Marketing?

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B2B Examples Company Instagram 259

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

MARCH 31, 2020

They are sick of the hate, the profanity, the pointless MAGA-vs-“the resistance” diatribes, the bots and trolls, the whole outrage industrial complex. appeared first on B2B Marketing Blog | Webbiquity. They stop checking their feeds because they are sick of the cesspool Twitter’s creators have allowed it to become.

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Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

OCTOBER 7, 2014

But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? When we promote blog posts on Instant Checkmate’s Twitter account , we create a banner image for both the blog post and the tweet. Leverage Hashtags From Industry Events.

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

MARCH 22, 2018

It’s well worth following the latest trends and stories in your industry. Follow the relevant blogs and news keywords, and share news that matters to your audience. If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. Update Your Page With The Latest News.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Social media platforms and practices evolve constantly.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. Tweet This!

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Aggregator Paper.li B2B Content 187

Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Use guest blog posts for exposure (and if you get a backlink–that’s a bonus). Experiment. . Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. Blogs are a source of fresh content, which search engines love.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

MAY 25, 2021

Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”. How do we talk about empowering marketers to create more successful campaigns and learn from successes and failures and share that knowledge as an industry so we get better together?

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B2B Influencer Platform SMS 306

Webbiquity SMM

JUNE 21, 2022

This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Yet another way to increase a brand’s influencing power is to create on-site SEO content in the form of landing pages, service/sales pages, and blog posts. Create On-Site SEO Content.

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Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Enhanced brand image and credibility as an industry thought leader or category expert. number of blog subscribers, Twitter followers, Facebook fans). Blog visits and subscribers. New customers.

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B2B Social Media Case Study Study 190

Webbiquity SMM

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry? The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JANUARY 2, 2013

B2B Lead Blog ). Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 26, 2011

The Social Media Examiner blog (a collaboration between Mike Stelzner , Mari Smith , Chris Garrett , Denise Wakeman , Cindy King , Casey Hibbard and Jason Falls ) is a larger example. The steering committee behind the B2B Twitterer of the Year Awards would be a larger example still. Or it may be just a typo.

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Committee Collaboration B2B Project 140

Webbiquity SMM

NOVEMBER 12, 2019

The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. What their customers and industry experts say about them will give you the real story. People are talking about your brand and product on social media and elsewhere online.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

NOVEMBER 23, 2015

A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously.

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Blogger Airlines Hotels Influencer 100

Webbiquity SMM

NOVEMBER 27, 2018

It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Their number of followers (relative to other influencers in your industry) provides at least a rough gauge of their influence. Missing out on broader industry happenings and conversations cause you miss trends or opportunities.

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Team Marketing B2B Eventful 160

Webbiquity SMM

MAY 24, 2010

On the producer side, the most important attributes are interpersonal skills and industry knowledge. This fear is most common in the medical, financial services, and other regulated industries. By all means, be aware of your specific industry and regulatory environment and put necessary safeguards in place. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Google Launches Blog Finder for Any Topic by ReadWriteWeb.

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Press Release Tools Tips Vocus 194

Webbiquity SMM

JANUARY 30, 2020

Experts in the consumer influencer marketing industry can help you partner with the right influencers, amplify your content, and boost your brand’s value. B2B influencer marketing works a bit differently, but the basic principle is the same: build relationships with the top influencers in your specific industry or technology area.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Look for other places where people are talking about your industry. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

AUGUST 2, 2018

It’s Okay to be The John Stockton of Your Industry. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. The post You’re Wasting Your Time on Social Media appeared first on B2B Marketing Blog | Webbiquity. The 1992 U.S.

Social Media 107

Social Media B2B Engineering SEO 107