Socialized

OCTOBER 2, 2009

Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. With companies reluctant to pay EVP and SVP rates, agencies cannot afford to keep them on. Social media is seen by some companies as the new PR. Here’s how.

Social Media 203

Social Media Press Release Journal Reputation 203

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Everyone’s talking about transparency, but not many companies are really doing anything about it.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Socialized

MAY 7, 2010

.&# He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. Yet how many blog posts tell us how to adjust our Facebook privacy settings?

Privacy 234

Privacy Health Care Sentiment Policies 234

Socialized

APRIL 28, 2010

With its incredible growth (200 million to 400 million users in the last 12 months), and announcement at its April 21 F8 developer conference of new capabilities, Facebook seems to have become, as Chris O’Brien of the San Jose Mercury News says, “the most important company on the Web.”. All of this raises interesting privacy concerns.

Social Graph 190

Social Graph API Privacy Activities 190

Socialized

NOVEMBER 26, 2009

These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. company — or Web 1.5

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&# Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Socialized

JULY 3, 2009

If you were at the movie theater, neither the studio nor the theater operator would permit you to videotape portions of the movie to post on your blog. The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. The policy was written in 1986, long before blogging and tweeting.

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

Socialized

DECEMBER 28, 2009

The book is in good company indeed. The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott. Weiss says this “well laid-out book is full of great references.&#.

Social Media 170

Social Media Handbook Collaboration Review 170

Socialized

MAY 13, 2010

In fact, the EU warned consumers in January, 2009 that Facebook might compromise their privacy, but said nothing about the company’s obligations. The company, perhaps for the first time in its history, recognizes that consumer (and regulatory) outcry requires a response, and today held a Privacy All-Hands Meeting.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Socialized

JULY 15, 2009

Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center. But this is not a story of how companies should use social media.

Case Study 182

Case Study Airlines Study Blogosphere 182

Socialized

SEPTEMBER 3, 2009

LizardBoy12 just posted your logo upside down in his latest blog post. Some companies have shied away from the social media arena while others have embraced it and swear it has created numerous opportunities for them to create brand awareness and communities of brand loyalists. September 23, 2009 from 8:30 AM - 12:00 PM (PT).

Social Media 160

Social Media Brands Forums System 160

Socialized

DECEMBER 14, 2009

read blog content; and generally look at every available piece of candidate information found online. Social media search is a great way for companies to find information on candidates that they could not legally request directly from the candidate, but which is out on the Web for the taking.)…&#. …&#.

SocialText 157

SocialText Social Media Foursquare Microsoft 157

Socialized

JULY 23, 2009

Check out his exemplary Tumble Log aka Tumblr blog, United Colors of Vruz. She blogs for Carsala and check her out at MissMotorMouth.com. Christopher’s web site “showcases the letters he writes to luminaries and companies with their responses.” Vruz had a green avatar before anyone else on Twitter.

Twitter 190

Twitter Avatar Tumblr Blogger 190

Socialized

OCTOBER 16, 2009

In case you’re wondering why I would republish the same tweet, I generally promote new blog posts three to four times over the course of a few days, hoping to catch different people each time. There are other times when people (other than spammers) might want to publish the same tweet multiple times.

Twitter 124

Twitter iPhone Course Report 124

Socialized

MARCH 19, 2010

The tools and expert analysis required to do this correctly are out of the reach of most individuals and small companies. How much traffic can I get to my blog or web site? That’s why people use web metrics instead. Because its’ too hard to measure the things that matter. How high can I get on a Google search?

Influencer 179

Influencer Social Media Metrics Statistics 179

Socialized

NOVEMBER 7, 2009

I tweet a link to a new blog post a maximum of four times, at different times each day, over the course of three to four days, to make sure I reach the most people. Here are three of my rules, from my previous post, and an explanation of where they came from: Don’t tweet anything more than four times.

Communities 162

Communities Twitter MySpace Social Networking 162

Socialized

MAY 14, 2010

But we know they will, so until the climate changes, we need to understand the company’s stance, how we can protect ourselves, and how we can effect meaningful change. Use Facebook, Twitter, and your blog if you have one, to inform others of developments in Facebook’s ongoing privacy saga. Inform Your Friends. Share a link.

Privacy 254

Privacy Facebook Google Reader Statistics 254

Socialized

FEBRUARY 5, 2021

The most messages are about products, brands, companies, and CEOs than you would think. Social listening seems to be the method of following keywords on social media, forums, blogs, news, and the Internet. These tools crawl the references you want and compile references in a single dashboard on all social media, blogs, news, etc.

Social Media 130

Social Media Proposal Analytics Construction 130

Socialized

SEPTEMBER 19, 2009

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. On the corporate side, many companies are still reluctant to launch social media initiatives, often because they are afraid of making mistakes. There are multiple benefits to a company that participates in social media.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Socialized

OCTOBER 24, 2009

There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles.

Facebook 199

Facebook Tips Web 2.0 Retail 199

Socialized

MARCH 3, 2010

Facebook offers status updates 420 characters in length, easy sharing of links, videos and images; commenting, tagging, a one-click “Like” button, blog networking to display personal and business blog updates on Facebook, connections to Twitter and other social networks, and so on.

Web 2.0 154

Web 2.0 AJAX iPhone Wiki 154

Socialized

NOVEMBER 9, 2009

Biz Stone concluded a post on the Twitter blog last month by writing, “We’re very excited that more people will be able to use Twitter in their native language!&# According to its Twitter Translate page , the company is working on Italian , French , and German.

Twitter 157

Twitter Sites Applications Tools 157

Socialized

NOVEMBER 11, 2009

Many companies, in fact, block shortened URLs at the firewall. (I It works on this blog. Twitter, with its 140-character limit, created an entire industry dedicated to URL shortening. But shortened URLs pose many problems. They hide their source and can mask spam, malicious sites, porn, phishing attacks and other nuisances.

URL 140

URL Web 2.0 API Applications 140

Socialized

JULY 25, 2016

I’ve been blogging for over 10 years. I’ve also managed corporate blogs and Facebook pages for some of the world’s largest companies. A blog or Facebook page absolutely is owned — editorially and morally — by the person or company who created it and maintains it.

Comments 100

Comments Microsoft Feed Feedly 100

Socialized

OCTOBER 29, 2009

But they are the first globally recognized company to put their name on the practice, thereby endorsing it and making it an acceptable business practice. In addition to facilitating this process, ShortTask often has questionable tasks like paying for positive product reviews and blog comments, Diggs, Twitter followers , etc.

Journal 170

Journal Digg Analysis Research 170

Socialized

MAY 21, 2010

I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. Second, the company takes advantage of social media sharing (a category I use here to lump together Twitter, Digg, Facebook, ShareThis, TweetMeme, etc.)

Social Media 240

Social Media Foursquare Digg Eventful 240