Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 135

Social Media Strategy Social CRM Consultant 135

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. That’s their job, making money for the company by serving customers. I wrote a full article on why the phrase social CRM is just stupid. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# The core of social media marketing efforts should be the corporate blog.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

agora pulse

SEPTEMBER 6, 2019

If handling engagement on your LinkedIn company pages makes you want to throw your hands up in defeat, you aren’t alone. So what’s a busy social media manager to do? Want to review and respond to all the comments on your LinkedIn company page in one handy spot? Agorapulse’s LinkedIn inbox has you covered.

LinkedIn 116

LinkedIn Engagement Social CRM Review 116

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Shift from reactive to proactive + reactive.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Social CRM is still confusing.

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. At the Bees Awards , 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries.

SMS 227

SMS Social CRM Technorati Eventful 227

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

APRIL 15, 2015

In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. It was an internal social CRM of sorts. Their company bio in their own words, pulled from their LinkedIn profile. Social updates.

Data 100

Data Tools Bookmarklet Social CRM 100

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Mindjumpers

OCTOBER 27, 2010

Best Use of a Micro-Blogging Platform. Best Use of a Social Media Platform. Best Social CRM. It’s also cool to see that some of the campaigns we have been written about on this blog now are among the finalists, as The Toyota Sienna Hip Hop Family campaign that showed great use of Youtube. Best Use of mobile.

Social Media 193

Social Media SMS Social CRM Technorati 193

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 139

Social Media Strategy Consultant Blogger 139

SocialFish

APRIL 1, 2011

10 Applications For Your Facebook Event Page (Event Manager Blog). New in Gmail Labs: Smart Labels (Gmail Blog). Bitly Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). The Art of Social.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. Make it a habit within your organization to “shop&# yourself. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 12, 2011

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Companies need to first understand what it is they are trying to achieve before thinking about which technology vendor to deploy.

Jive 146

Jive Lithium Social CRM Yammer 146

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Bill Hartzer

AUGUST 4, 2011

The Meltwater Group , an online media intelligence company, has acquired IceRocket , a social search engine that provides real-time search (among other things). IceRocket is a real-time search engine that crawls over 200 million blogs, as well as tweets, news, and videos that are each profiled, categorized and ranked.

Social CRM 101

Social CRM Engineering News Groups 101

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

SocialFish

OCTOBER 1, 2010

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. 7 Things That Blogging Does (Mitch Joel). The Learning Evangelist - new association blog by Kathi Edwards. The Art of Social.

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. With free membership open to all women, JaneNation combines social networking with opinion collection. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Case Study Strategy Study 125

Firebelly

NOVEMBER 21, 2011

Simple: Purge your company of assholes. The Cure to Common Social Media Distractions. By Kristi Hines Social media can be an invaluable part of your business’ online marketing strategy. There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what it is? Stop Bothering Me!

Social Media 168

Social Media Case Study Social CRM Study 168

Convince & Convert

JULY 15, 2010

I often get an objection when the social elements of the program are introduced. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What?

Social Media 140

Social Media Consultant Strategy Organization 140

Mindjumpers

AUGUST 31, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Places Explained The Most Badass YouTube Video Ever? Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

MARCH 25, 2010

A write up on a blog. You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. A new product launch. Trade show. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. Great analogy. Look it up.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Disqus 109

Disqus Social CRM Patterns Consultant 109