Jeff Esposito

MARCH 25, 2013

If you read business publications, blogs or websites to any extent, you have probably heard about community management. The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community. This post originally ran on the Community Roundtable. .

Communities 40

Communities Survey Social Media Management Upcoming 40

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

APRIL 29, 2012

Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. The usual formula goes something like this: Company X does wrong. Company X picks up the phone, calls their PR agency and cries, “Help!

Reputation 49

Reputation Influencer Course Company 49

Jeff Esposito

FEBRUARY 27, 2013

The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. For a company. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

MAY 2, 2011

Unlike many reports that focus on one network and give some interesting stats, this study takes a look at four major social groups surveying companies across four geographical regions – USA, Europe, Asia-Pacific and Latin America. Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

JULY 18, 2012

contribute to blogs. The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Unsurprisingly the usage in this group was quite low: 3.8% 0 are on Pinterest.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

AUGUST 1, 2011

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. Unlike many companies who make it a point to respond to each and every person who reaches out to them on the social Web, the Red Sox just can’t do that.

Focus Group 43

Focus Group Groups Groups Social Media 43

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. However, after digesting the changes, talking to peers in agencies and other brands, and looking at my company’s page performance, I took a breath and smiled a bit, decided we’d be fine. Less can be More.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 15, 2012

Now that I have to apologize for deviating from the main messaging of this blog to ask you to consider peeping out some panels for SXSW 2013 that me and some of my coworkers at Vistaprint are on. It is perfect for community managers or folks who think that they can’t have an active and passionate community for their company.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

APRIL 1, 2011

This goes for both companies and individuals. As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. I founded a blog with eight other amazing PR professionals. Thank you and free drinks?

Social Media 42

Social Media Hotels Travel Delicious 42

Jeff Esposito

JUNE 17, 2013

In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. This can be anything from responding to an email to stalking the company social accounts. It can’t wait. It also leads me to…. Trust no one.

Travel 42

Travel Trends Social Media Company 42

Jeff Esposito

APRIL 24, 2013

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. This time was to think of how many people would actually pay to remove ads and if it were a viable revenue stream for the company.

Facebook 49

Facebook Upcoming Social Networking Buy 49

Jeff Esposito

APRIL 1, 2012

The reason for the conflict is that younger practitioners in these spaces feel the need to be on the clock and working for their companies at all hours of the day. Any of those things can spell disaster for the career and company that you’re killing yourself for. Social media is a 24-hour buzz-cycle, but for 99.9

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JANUARY 21, 2014

With such a focus on content, it is getting harder for companies to slap together stuff that can compete. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. In-House Content Creation Teams. 6. Better Content Distribution.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. The problem with this mentality is that companies need to prioritize their efforts and there are just too many platforms to monitor all of them 24/7. I thought not.

Foursquare 42

Foursquare Training Meeting Company 42

Jeff Esposito

AUGUST 11, 2010

I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Large brands and companies with established social presences have communities that they can tap into.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JANUARY 14, 2013

Social media is not an infant anymore; it’s something companies are starting to take seriously. This post from PR Daily helped spark some outcry and others, like Shelly Kramer , threw out some more balanced and level-headed thoughts. With that said, can we agree to end this foolish p **g-contest about social media ownership?

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

APRIL 5, 2013

Flashback to When The Flintstones Shilled Cigarettes – this article showcases some of the products that used to be hawked by Fred, Barney and company. 1 – do you manage a Facebook page for your company? 1 – do you manage a Facebook page for your company? 6 Facebook enhancements you may have missed since Jan. Yeah it happened.

Eventful 30

Eventful Company Social Media Features 30

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. It is also a great way to add some personality to your company and is a great medium to utilize for a monthly tip or demonstration.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

APRIL 22, 2012

They are also good friends to have in terms of keeping you above board (especially important for regulated industries and publicly held companies). In the real world this is not possible and the more successful the community becomes, the more others in the company will want to get involved.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

SEPTEMBER 24, 2012

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports.

Sports 40

Sports Review Conversation Company 40

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 21, 2011

Ever since signing up for the beta test, I could not have been happier at my interactions with the company and their team has always been open and honest in their email correspondence. Now I use many of these services, but did not receive or expect to receive notification of the issue or how it impacted my by any of these companies.

Foursquare 32

Foursquare HootSuite Disqus Reddit 32

Jeff Esposito

OCTOBER 22, 2012

This included talking to friends, reading blogs and reading white papers. You see, despite my years of a love-hate relationship with Comcast, Frank and his team’s work left me respecting the company. When I started working on a plan for adding a group to work on social support, I did a lot of research.

Review 37

Review Video Team Groups 37

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? The same goes when receiving multiple emails or Tweets from companies that do not address my needs as a consumer or address the questions that I am looking to get answered.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JUNE 24, 2011

Social Media is NOT as Popular as You Think – Despite popular belief and the online habits of most readers of this blog, social media is not as popular as it may seem. Four Reasons You’re Not a Media Company – Everyone can blog, the real question is should they? This topic comes up a lot now with companies entering the space.

Social Media 30

Social Media Comments Company Questions 30

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes. You have to start by investing in the platform.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

AUGUST 30, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Happy to be a statistic Written on August 30, 2010 by Espo in Life Usually when I think of statistics, I think of a faceless number that a company uses to prop up a product or service. You can also subscribe to the blog to ensure you receive the latest posts.

Statistics 31

Statistics Creative Commons Disqus Influencer 31

Jeff Esposito

MAY 9, 2011

Instead of seeing beyond who has a bigger Johnson, companies and agencies are falling into an age old rut and missing out on the obvious staring them in the face. The main reason for this is that everyone wants to show their supremacy and leave their mark in it. This is common from the smallest small business to the largest corporation.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

APRIL 12, 2013

We Can Do Better – a little while back, gaming company EA was named the worst company in America based on a web poll that got beefed up by internet chat boards. Instead of cowering, the company’s COO took to their corporate blog with a commitment to change and spelling out what he really thought about the poll.

Strategy 35

Strategy Company Social Media Comments 35

Jeff Esposito

OCTOBER 3, 2011

You see, aside from the improved coverage and relationship angles for companies, social media gives PR folks an easy way to insert themselves into the story. Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

SEPTEMBER 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Cartoon of the day Written on September 14, 2010 by Espo in Cartoon of the Day , Company Enjoy this post? You can also subscribe to the blog to ensure you receive the latest posts. Share your thoughts in the comments below or with your own networks. Thanks for visiting!

Social Media 23

Social Media Creative Commons Disqus Comments 23

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. Sure their industry is different than yours or mine, but it is a great use of hyper targeting that can be used by any company.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it).

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

NOVEMBER 12, 2010

Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position. There was an article in Forbes that noted the Technorati state of the blogosphere that noted that social media was killing blogging.

Lithium 28

Lithium Blogosphere Technorati Survey 28