Jon Loomer

JANUARY 31, 2024

The most common application of events is on our website, though it doesn’t have to be. Custom conversions help answer a question like how many of a specific product were purchased? Custom Conversions: Custom conversions can be used with either standard or custom events (or neither). Examples Make sense?

Eventful 173

Eventful Conversation API URL 173

Jon Loomer

JULY 10, 2023

This allows you the potential of getting your product noticed by someone who is in a shopping mindset and engaging with similar products. The products tend to be related (though they don’t appear to be in the Instagram example). Placements This sounds like it could be a placement, but it’s not.

Advertising 163

Advertising Feed Feedly Instagram 163

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. These products are still developing and will get better. There isn’t proof that the broadest targeting will always be the most effective. They’re wrong.

Advertising 188

Advertising API Skills CPM 188

Jon Loomer

DECEMBER 6, 2022

Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. Let’s go through what is new (see “Final Product”). Once you select the Custom form type, the big changes will be found within the Intro section. Final Product. How it Works. Social Proof.

Facebook 210

Facebook Overview eBook Course 210

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening has always been a powerful tool for brands that know how to wield it effectively.

How To 99

How To Sentiment Template Templates 99

Jon Loomer

OCTOBER 16, 2023

Meta’s focus will be to show your ads to the people most likely to complete a purchase on your website. Meta’s focus will be to show your ads to the people most likely to complete a purchase on your website. I’d encourage all ecommerce businesses to experiment with value optimization. Product Price Variance.

Campaign 170

Campaign Price Conversation Advertising 170

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Team Social Media Management Report 103

Convince & Convert

APRIL 25, 2024

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). That would just be silly. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months.

B2B 105

B2B Report Case Study Content 105

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

Jon Loomer

MAY 10, 2023

But if we change our relationship with how we view the platform, it leads to far more productivity. All of these things will impact your performance: Your industry Your offer Your product Product price Targeting Optimization Budget Placements Competition Ad copy and creative Your website And, of course, this is just scratching the surface.

Startup 190

Startup API Issues Industry 190

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. It’s not that there shouldn’t be an option for restricting your form. When they do so, that person can click it and buy your product. It’s so simple.

Organization 200

Organization Groups Groups Policies 200

Jon Loomer

OCTOBER 2, 2023

Attribution can either be click or view-through. If you select any of the first five, a column will be added for any conversion metric. The Math If you look at the screenshot above, the metrics can be confusing, if not misleading. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it.

Conversation 176

Conversation Data Advertising Report 176

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Resources 103

Resources Telecommunications Collaboration Project 103

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Software 116

Software Products Team One Spot 116

Convince & Convert

FEBRUARY 21, 2024

Start Small AI is a long game that will be with us for the foreseeable future, but quick wins are important here. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. These examples should be simple to follow. Pretending your teams are not using AI is not an option.

Training 154

Training Policies Team Guidelines 154

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

SEO 157

SEO Social Media Strategy Hashtag 157

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing. users back in 2020.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

LinkedIn 115

LinkedIn How To Collaboration URL 115

Jon Loomer

DECEMBER 18, 2023

Trust This has to be first. If there isn’t a basic level of trust, it won’t be worth it. You also need to be aware of industries that may be impossible or challenging to promote on Meta apps without violating terms and putting your ad account at risk. Driving purchases will be a challenge.

Construction 186

Construction Advertising Industry API 186

Jon Loomer

DECEMBER 13, 2021

I want you to turn away business. But, if you are selective about your clients, you will be grateful later. In some cases, that success will be an uphill battle, if not impossible. BRAND REPUTATION: Is it a new business or an established one? They will be partly responsible for that. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

APRIL 3, 2023

If you create an extremely simple landing page with a brief explanation and a form that only requests an email address, you can expect to get more leads than a long landing page with a form that requests a first name, last name, and additional details about your business in addition to the email address. Of course not.

Facebook 189

Facebook How To Reputation Types 189

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Jon Loomer

JANUARY 16, 2023

It’s become clear in a very short period of time that the future of AI will completely change how we do business. The future iterations are likely to be groundbreaking. What is the product? What are the benefits of the product? Who might be your intended audience? GPT and AI aren’t going anywhere.

Strategy 207

Strategy How To Facebook Training 207

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. Don’t promote dangerous products. If you are a naturally ethical person, this stuff will be easy. Be careful about your ad copy. Your ad may be fine. Ignorance of these rules is negligence. Maybe temporarily, maybe forever.

Facebook 213

Facebook Policies Issues Reputation 213

Jon Loomer

JUNE 14, 2023

That may sound obvious, but there will be some confusion surrounding this. The payer would be the entity that paid the agency for that ad. In many cases, the beneficiary and payer will be the same entity. If you’re a small business running ads to promote your product, that’s pretty clear cut.

Library 161

Library Advertising Cost Small Business 161

Jon Loomer

FEBRUARY 20, 2023

In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin in New Zealand and Australia this week. This appears to be related to stickers and stars on Facebook and Instagram Stories and Reels. Creators with Business Pages?

Badge 172

Badge Authentication Issues Advertising 172

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Buffer Social

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Lisa Lane never had big plans to be an inventor, or even an entrepreneur.

Products 86

Products Pharmaceuticals Small Business Film 86

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 12, 2024

It has to be strategic. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 2.

Template 65

Template Templates Social Media RFP 65

Sprout Social

FEBRUARY 5, 2024

DEI as a business best practice 3 best practices for celebrating Black History Month Create and nurture partnerships with Black creators Brands that celebrate year round Black history is more than a moment What is the purpose of Black History Month? The most critical strategy or component of any business is its employees.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

Examples 136

Examples B2B ROI Analytics 136