Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 28, 2024

LinkedIn hashtag analytics work by researching and using the right hashtags. If you’re in real estate specializing in house flipping, research on the demographics, psychographics, and attributes of individuals interested in buying and selling properties. Hence, you can make the necessary adjustments by using the right hashtags.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Oktopost

NOVEMBER 4, 2019

Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. When it comes to B2B botmaking, you have many options, some of which are platform-dependent.

B2B 106

B2B API Facebook Survey 106

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Fast food, retail, sports—those brands can get experimental. And if you’re not in a position where such research is possible, don’t panic. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

NOVEMBER 16, 2013

As I talk about in Youtility , customers today are kicking the information tires like crazy because online research is so much easier and faster now. Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011. It’s not as though B2B buyers ONLY buy B2B.

B2B 157

B2B Consultant Research Retail 157

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. Is my audience on the platform? TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. People don’t just discover products on social media by chance, but also come to social media for researching a brand or product. – How to Create An Effective B2B Social Media Strategy. All the best!

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

MARCH 12, 2020

We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101

Writtent Blog

JULY 10, 2013

Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ). 41% of B2B buyers access content marketing through a smartphone.

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. via Pew Research.

Case Study 132

Case Study ROI Social Media Team 132

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. This is how YouTube helps you find people at crucial moments, like when they’re researching their next electronics purchase, or trying to learn how to build a website. search topics).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

ProBlogger

JANUARY 31, 2016

You have ended up spending loads of resources researching and optimizing colors, sizes, calls to action, content, and anything else to make that sale. The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Before purchasing, 90% of mobile users research and compare prices.

Conversation 31

Conversation Mobile Retail iPad 31

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Not a perfect score, but better than the 54% level of B2B tech companies overall. The median is 1,150.

Company 149

Company Twitter Software System 149

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010 by MarketingProfs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. But good social media audience research will allow you to get into much finer detail. Social media audience research isn’t complicated. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you?

Template 145

Template Templates Social Media How To 145

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. 93% of B2B marketers use LinkedIn.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 11, 2015

Pinterest drives 25% of all retail website referral traffic. 81% of B2B marketers use Facebook to distribute content. 85% of B2B marketers use Twitter to distribute content. And yet – only half of B2B marketers view Twitter as an effective social media channel. ( The Wonder of Tech ). TechCrunch ). of that total.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

JUNE 27, 2022

Call it research.). In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). There’s no one kind of cool anymore. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

MAY 20, 2014

This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. 1,488,009 Feel good & Inspirational quotes DealDash Retail 197.06 93,595 Humor – Promoted?

Data 164

Data Facebook Retail Fashion 164

Jon Loomer

JULY 23, 2019

However, what I love about these is that they provide a great focus point, and more links to training resources, case studies, and Facebook research on various topics. A very basic page, this also has a downloadable guide with research on the auto insurance industry. Includes a downloadable “B2B Creative Playbook.”

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Research from Pew indicates : YouTube has the most users but ranks fifth in frequency of use. You Reach Enough People.

Platform 152

Platform Campaign Video YouTube 152

Buzz Marketing for Technology

MARCH 23, 2010

But after you look at the research below it will be hard to call the contact center a cost center for long. Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. Send this page to Print Friendly.

Social Media 211

Social Media Retail Loyalty B2B 211

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Tech social media resources.

Tourism 115

Tourism Facebook Travel Education 115

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening.

Instagram 123

Instagram Tourism Travel Education 123

Webbiquity SMM

JUNE 14, 2011

Research, through social media, has to fill in much of this gap. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search.

B2B 164

B2B Sentiment SEO Klout 164