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WEBBIQUITY SMM
MARCH 28, 2011
Why Social Media Matters for B2B Vendors
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.
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WAXING UNLYRICAL
OCTOBER 5, 2011
The B2B End Around
m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. The B2B End Around. Guest post by Ken Mueller. Balderdash!
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BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 21, 2012
5 Ways B2B Can Learn from B2C Marketers
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.
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SOCIAL MARKETING FORUM
AUGUST 20, 2012
Do Consumers Trust Retailers More Than Social Networks?
B2B marketing Brand marketing Research Social media marketing privacy retailers social networks trustConsumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn’t mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey stating that the surveyed consumers [.].
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BUZZ MARKETING FOR TECHNOLOGY
JANUARY 19, 2010
The 4 C’s of B2B Marketing
would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content.
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MOBILEGROOVE
JANUARY 26, 2012
RFID & Mobile Retail: Moving From Efficiency To Engagement
National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 Retail 2.0 Retail 2.0 It’s coming.
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