Trending Sources

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts. Think again.

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

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Easy B2B Tips for Google+ Users

SocialFish

CJ Pony Parts is a retailer of parts for Mustang cars. One of the primary goals of using Google+ for B2B purposes is to demonstrate authority. Google+ is an important part of a well-rounded B2B social media strategy. Case Study Content Strategy From the Trenches B2B google social media Use Google Circles to Create Personas. Know What Resonates With Visitors.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement?

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How Your Brand Should Tell A Beautiful Story

Twist Image

It is called,  Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. Yes, it''s a powerful statement.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Retailers saw $50.9 Social Pros Podcast b2b marketing content creation content marketing digital marketing social media Social Media Marketing Social Pros Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. Rob tracks membership signups every month as his main KPI.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms.  ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Marketing Statistics and Facts. Social matters in b2b. Small businesses?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). 2.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs -  It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) B2B Catches Up to B2C  -  When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). B2B companies that maintain active content (e.g., Earnest B2B ).

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

Writtent Blog

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. 3. Sure, but it’s a bit harder. Create Custom Images. Image Credit: Six Sisters Stuff. Start a Group Board. Be Pinteresting.

The Complexity Of Simplicity

Twist Image

Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). Ultimately, all of us (whether we''re B2C or B2B businesses) are trying to create products and services that are simple and intuitive to use. apple retail. retail. retail industry. Nobody said it was easy. nothing is simple.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). B2B Marketing ROI Social CRM brand equity customer equity Customer Life Cycle Value customer-centricity retention equity Return on MarketingNo marketing activity is an island. Integrated. People-centric.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.

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B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. B2B Marketing and Social Media. Adam T.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). Pinterest drives 25% of all retail website referral traffic. 81% of B2B marketers use Facebook to distribute content. TechCrunch ). 3.

Where The Consumers Are

Twist Image

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.

Is Smart Marketing An Oxymoron?

Twist Image

According to the Marketing Charts news item, Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals , saw that 31% of conversions in the telecom, retail, auto and travel verticals happened on a mobile device, and that 65% of those conversions took place on a tablet. According to the news item, Mobile commerce contributes 17.4% of total ecommerce , from Retail Digital we''re seeing entirely new ways for brands to provide levels of personalization, service and commerce to consumers. retail digital. The context of the situation. android.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. B2B companies that blog generate 67% more leads than those without blogs. NewsCred ). 2. Really.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. They should be.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. B2B marketers spent an estimated $16.6

Video: Vital statistics for B2B marketers

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Video: Vital statistics for B2B marketers 23/07/2010 tags: Social Media for B2B , social media stats by Gemma Went This is a great little find from the Earnest Agency (via Grey Matter Minute , thank you very much). Leave a Reply Who writes this stuff? Well were nice like that.If what a year!

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. find LinkedIn’s platform difficult for our organization to use for a B2B conversation since it’s built so heavily on individual profiles or resumes. What department do you sit in and who (title) do you report to?

Five Social Media Trends for 2016

Spin Sucks

Fact 3: According to Content Marketing Institute , only 29 percent of B2B businesses use Instagram as a content distribution platform. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Go Instagram.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement?

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

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Social Media Horror Story With A Happy Ending

Firebelly

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . Consider yours and see if this helps you out the next time you’re in a jam. No exceptions, she said.

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5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). More Useful Black Friday Marketing Articles Black Friday Marketing Ideas for Small Business – View Article 9 Small Business Marketing Tips for Black Friday – View Article How To Sell More Before, During and After Black Friday – View Article Black Friday Marketing Ideas for Non-Retail Businesses – View Article. Why are these days important to your business? Grab them now.

Why 2016 Will Be the Year of Video Marketing

Convince & Convert

That’s exactly what legendary online shoe retailer Zappos thought. 96% of B2B companies are planning to use video in their content marketing over the next year. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. The good news?

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Three Possibilities for Social Commerce

Spin Sucks

The interesting thing is that P&G is doing something many, many companies (including some clients) are scared to death to do: They’re bypassing their retailers and going direct to consumer. Sure, McDonald is careful to say they’re still doing business with their retailers, but the truth of the matter is they’re going direct to consumer, which is the Golden Ticket.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email. highlight to tweet). This should come as no surprise.