Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales.

Brands 130

Brands Facebook Influencer Campaign 130

Twist Image

JANUARY 4, 2017

Let's say you're a retailer. Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . mobile app.

Products 76

Products Brands Retail iPhone 76

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. Instagram had more than 724 percent increase in daily mobile visitors last year. More people prefer Pinterest to Facebook when associating with retailers or brands.

Social Media 111

Social Media Statistics Marketing Retail 111

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail E-commerce: Thursday, 4 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m.

Template 145

Template Templates Social Media Tools 145

Twist Image

DECEMBER 20, 2011

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. It's a true petri dish. It's not a fad.

Retail 94

Retail Construction Mobile Advertising 94

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. Bloomerang. CF Search Marketing. Idea Grove. KloboMedia.

Automotive 71

Automotive Reputation Social Media Management Retail 71

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. the best times to post were Tuesdays at 9 p.m. and 1 p.m.

Twitter 103

Twitter Tourism Travel Education 103

Oktopost

APRIL 20, 2021

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62

SEO Engagement Real Estate Metrics 62

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. The takeaway here?

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197

Mobile Cost Retail comScore 197

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. Disney spent $213 million on Facebook mobile advertising in 2020. However, don’t think you need to stick to typical work hours if you’re advertising B2B. Source: MarketingCharts. Your competition. Opening a home goods store?

Cost 94

Cost CPC Facebook HootSuite 94

ProBlogger

JANUARY 31, 2016

I can help you stop wasting time right now – the following three mistakes are foolproof ways to ruin your conversion rates and should be avoided: Mistake #1: Forgetting About Mobile. The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing.

Conversation 31

Conversation Mobile Retail iPad 31

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts. This has radically changed over the years.

B2B 22

B2B Analytics Data Patterns 22

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Mobile and tablet revenues will continue to increase. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world.

Loyalty 275

Loyalty B2B Retail Mobile 275

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 93% of B2B marketers use LinkedIn.

Statistics 59

Statistics Social Media B2B YouTube 59

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

The Realtime Report

APRIL 28, 2022

It is used in B2B, online stores, services, web services and even show business. SMS to potential customers is sent not only by classic retail outlets, but also by online stores and services. Not to mention banks, Internet providers and mobile operators. Email marketing is the promotion of company products through emails.

SMS 167

SMS Marketing Notification Construction 167

Convince & Convert

SEPTEMBER 20, 2010

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. 88% of Facebook users access the site via mobile device. B2B brands. Table of contents.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Facebook Mobile Studio. Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

Webbiquity SMM

AUGUST 11, 2015

Pinterest drives 25% of all retail website referral traffic. 81% of B2B marketers use Facebook to distribute content. 85% of B2B marketers use Twitter to distribute content. And yet – only half of B2B marketers view Twitter as an effective social media channel. ( The Wonder of Tech ). TechCrunch ). of that total.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. For retailers, the benefits of CDPs are probably readily apparent. But are CDPs for B2B companies, too? The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Internet Retailer ]. Internet Retailer ]. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. comScore ]. Wordstream ]. Vertical Video.

Platform 150

Platform Campaign Video YouTube 150

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. Get a facebook page and a twitter address, and then use an app called “Tweetdeck&# – this enables you to monitor “tweets&# and facebook comments.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Hootsuite

JUNE 27, 2022

The best equipment for filming is something you’ve already got: a mobile phone. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Consumer goods social media resources. and Fridays at 10 a.m.

Tourism 112

Tourism Facebook Travel Education 112

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. into the evening. Consumer goods social media resources.

Instagram 121

Instagram Tourism Travel Education 121

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t just send them to your mobile site home page. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Organizations have been left scrambling to adapt their online presence to fill the void.

Questions 142

Questions Social Media Strategy Survey 142