Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. via Pew Research.

Case Study 131

Case Study ROI Social Media Team 131

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 227

Examples Communities Brands Forums 227

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 117

Platform Social Media Tumblr Reddit 117

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. HubSpot understands Facebook’s B2B lead generation potential. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Not a perfect score, but better than the 54% level of B2B tech companies overall. The median is 1,150.

Company 149

Company Twitter Software System 149

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. Call it research.). Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. There’s no one kind of cool anymore. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! Build brand communities. While brand communities have existed long before social media. Give back to the community.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Tech social media resources.

Tourism 112

Tourism Facebook Travel Education 112

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening.

Instagram 121

Instagram Tourism Travel Education 121

agora pulse

APRIL 28, 2020

Jay Baer: Constant research and inspiration from my team and our clients. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JUNE 2, 2010

I value my friends and associate's opinions on the web, but I don't think I'll be asking them anytime soon if my butt looks good in these jeans… However, I do have access to them via direct/private messaging if I need their input. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 133

Social Media Strategy Curation Privacy 133

Sprout Social

JULY 10, 2019

From social selling to community-building and beyond, there’s a reason why Instagram is booming right now among businesses and consumers alike. Building a community? For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. The reality, though?

Instagram 109

Instagram Strategy How To Marketing 109

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Marketing), ThinkGeek is “all about serving our community. Being relevant to customers isn’t about just using their first name in an email. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

The Marketing Blog

JANUARY 9, 2008

Other than that they’re leveraging the community aspect by allowing the designers to showcase their designs and generate revenue out of it. The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. which are into B2B businesses. Like Footees.in Mrinal – Yeah !

Startup 104

Startup Web 2.0 Retail Price 104

Convince & Convert

FEBRUARY 2, 2012

They’ve been encroaching a little bit on their developer community’s turf. As we know, everybody who has a calculator is a social media researcher. It is some heavy-duty research that asks meaningful questions. That’s something you can do really easily as a retailer or as a CPG brand. Eric: Yeah.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. However, while the digital generation has grown accustomed to ignoring ads it has also gotten used to being entertained.

B2B 86

B2B Company Marketing Conference 86

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Of course, if you had done your research, you would have known that. Nor do I post content from publicists unexpurgated on my blog Of course, if you had done your research, you would have known that. My focus with this blog has always been community.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

NOVEMBER 17, 2015

There is a wealth of research now that will tell you exactly who your target audience is, based upon your product/service, where your target audience is online, what time of day they access social media, and how you can find their conversations that relate to your product or service. Provide pictures and video of you and your team.

Social Media 60

Social Media Discount Survey Conversation 60

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? won’t show up in keyword research tools)? B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” B2B Infographics ). B2B Infographics ). B2B Infographics ). Rapidly growing companies? Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Viper Chill

APRIL 26, 2010

Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. According to Tom Grant , Ph.D,

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Sprout Social

OCTOBER 17, 2016

Community building is also an important aspect of social media marketing. If you're in the B2B space, LinkedIn is a must. This will be a community for your customers, leads and prospects. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Increased Facebook clicks 8.5

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

MARCH 24, 2010

They know that I actually care about my community and that they’re not an audience. Do your research and select your targets smartly. He currently serves as the community guy at Building 43. I would say great research or a catchy piece of unexpected data that appeals to me. Participate in my site’s community.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 119

Social Media Strategy Mobile Consultant 119

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. Focus on building your brand, audience, and community. That could mean entertainment value, pearls of wisdom or motivation, or the opportunity to connect with a community. Technically the company is an apparel retailer.

Organization 145

Organization Instagram Geotagging Patterns 145