| |  B2B + Research |
| Page 1 of 6 | Previous | Next | INBLURBS JANUARY 25, 2012  B2B Decision Makers are Increasingly Researching in Social Media But research is still the main factor when it comes to web use. Before social media people went mainly to search engines to research and to find products and services. This evolution of information technology also arrived to the B2B companies. And there are not only consumers who research there. B2B decision makes do this as well and their number is increasing! | PAUL GILLIN OCTOBER 10, 2012  What Makes a Good B2B Online Video I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? You might argue that this isn’t pure B2B, but it’s pretty damn good. | | | | | |
| PWB MARKETING BLOG AUGUST 24, 2011  Five Awesome B2B Social Media Statistics Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year. | SOCIAL MARKETING FORUM AUGUST 19, 2012 Research: B2B Buyers Want Content Are you looking for proof that content marketing is the way to go in B2B marketing? B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.]. | PWB MARKETING BLOG SEPTEMBER 7, 2011  Three Stats Prove B2B Social Media Set To Explode [Charts] B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. Is your B2B company using social media? | WEBBIQUITY SMM JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Roy Wells reports on research from the The Pew Internet & American Life Project detailing Twitter use in America. B2B Marketing and Social Media. | | | | | | | |
| -
SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011 Whitepaper: B2B Blogging Trends in 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place. MORE >> -
PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. B2B Value Discussion was the first “killer app” of B2B communities. MORE >> -
THE REALTIME REPORT | FRIDAY, AUGUST 17, 2012  Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. The #RLTM Scoreboard: Social Networking Stats for the Week. via CNET. via CNET. MORE >> -
SOCIAL EMAIL MARKETING | MONDAY, SEPTEMBER 10, 2012 Fireproof List Building Tactics in B2B Marketing
MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers. closer look at effective B2B email list building tactics. Email marketing Research B2B marketing email marketing lead generation list building tactics MarketingSherpa MORE >> -
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 16, 2011  21 Things to Know When Pricing a B2B Website
Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. For example, your B2B site may likely feature a white paper library versus an online retailstore. B2B buyers after all don’t buy expensive industrial products and services by clicking a link ( eBay’s Business and Industrial category is a notable exception). Consider the following when determining how much a B2B website will cost. MORE >> -
- Destroying the 7 Myths of B2B Social Media CONVINCE & CONVERT | THURSDAY, OCTOBER 28, 2010
- Three Dangerous B2B Social Media Mistakes PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
- How B2B and B2C Marketing Are Different PAUL GILLIN | THURSDAY, JANUARY 20, 2011
- Four Ways to Optimize Content for B2B Search SPIN SUCKS | MONDAY, MARCH 26, 2012
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- Five Ways to Build Trust with B2B Customers SPIN SUCKS | TUESDAY, AUGUST 9, 2011
- Secret to a Killer B2B Social Media Program PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY SMM | SATURDAY, AUGUST 18, 2012
- How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2 MARKETING VOICES | FRIDAY, FEBRUARY 12, 2010
- Top six reasons why you should use LinkedIn as a B2B marketer SOCIAL MARKETING FORUM | WEDNESDAY, SEPTEMBER 12, 2012
- Social Media Adoption by Industries Not As Prolific as Believed Says Marketing Profs Director of Research Tim McAtee – Part 1 MARKETING VOICES | MONDAY, JANUARY 25, 2010
- Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ SOCIAL MEDIA MARKETING | MONDAY, MARCH 1, 2010
- Why Social Media Matters for B2B Vendors WEBBIQUITY SMM | MONDAY, MARCH 28, 2011
- How B2B Marketers can Embrace Social Media INBLURBS | THURSDAY, DECEMBER 22, 2011
- 10+ Ways To Use B2B Social Media In Your Business PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
- Why B2B should use Inbound Marketing to master Social Media a measureable way INBLURBS | FRIDAY, NOVEMBER 11, 2011
- How to reach B2B Executives? Get mobile! INBLURBS | WEDNESDAY, MAY 30, 2012
- 3 things you can learn from effective content marketers: B2B content marketing research SOCIAL EMAIL MARKETING | TUESDAY, OCTOBER 26, 2010
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
- B2B Content Marketing: What is it & How are European Marketers Applying it? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 18, 2011
- B2B Social Media Gets Intimate SOCIAL MEDIA MARKETING | WEDNESDAY, APRIL 13, 2011
- B2B social media spend to increase to $4.8 billion by 2014 FRESHNETWORKS | MONDAY, JUNE 7, 2010
- The Two Core Elements of B2B Social Media Marketing Success WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY SMM | MONDAY, NOVEMBER 28, 2011
- B2B Blogging Trends for 2011 WEBBIQUITY SMM | TUESDAY, FEBRUARY 8, 2011
- If You’re B2B, What Day You Tweet Doesn’t Matter CONVINCE & CONVERT | SUNDAY, OCTOBER 23, 2011
- The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 7, 2011
- Best Social Media Stats and Market Research of 2010 (So Far) WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Jeremiah Owyang VS Forrester Research or the reality of digital. EXTANZ | FRIDAY, AUGUST 21, 2009
- Three simple ways B2B marketers can get value from LinkedIn FRESHNETWORKS | THURSDAY, MAY 10, 2012
- Best B2B Marketing and Sales Strategy Guides and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 3, 2012
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- What B2B Marketers Learned in 2011 and What’s Next SPIN SUCKS | TUESDAY, DECEMBER 20, 2011
- How to Use Social Media for Marketing Research UNSPOKEN | WEDNESDAY, MAY 8, 2013
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- Key to Creating B2B Social Content That Engage Audiences PWB MARKETING BLOG | FRIDAY, AUGUST 26, 2011
- New Research: 39% of B2B Marketers Say Blogging Is Their Most Valuable Content Asset PWB MARKETING BLOG | MONDAY, JULY 25, 2011
- 5 Tactics for Using Google Hangouts for B2B Marketing MR. RYAN CONNORS | MONDAY, APRIL 15, 2013
- Is Twitter Massively Overrated? CONVINCE & CONVERT | MONDAY, APRIL 18, 2011
- VMAIL is the new EMAIL INBLURBS | TUESDAY, AUGUST 14, 2012
- 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY SMM | TUESDAY, OCTOBER 16, 2012
- Should Everyone Be on Facebook? #B2B #apps EXTANZ | MONDAY, AUGUST 23, 2010
- Social Media for B-to-B Marketers TRADESMEN INSIGHTS | THURSDAY, JUNE 9, 2011
- 2011 B2B Marketing Trends WEBBIQUITY SMM | WEDNESDAY, DECEMBER 1, 2010
- Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process SOCIAL MARKETING FORUM | MONDAY, DECEMBER 13, 2010
- Inbound Marketing for B2B to Replace Old School Marketing Methods INBLURBS | TUESDAY, DECEMBER 13, 2011
- Measuring the Impact of Social Media in B2B Marketing WEBBIQUITY SMM | WEDNESDAY, OCTOBER 27, 2010
- B2B & Social Media: Provide A Solution SCOTT GOULD | WEDNESDAY, AUGUST 4, 2010
- B2B and B2C Influencer Maps are different WEB METRICS GURU | WEDNESDAY, APRIL 27, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- B2B - 4 Important SEO Tips ENGAGING BRAND | TUESDAY, JANUARY 24, 2012
- B2B Marketing and Social Media – Close, But No Cigar. Yet… - Danny. DANNY BROWN | TUESDAY, JUNE 1, 2010
- B2B Marketing needs to Curate a Vibrant Community BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 28, 2010
- BtoB Magazine: Email, Content and Social Key Priorities for B2B Marketers SOCIAL EMAIL MARKETING | WEDNESDAY, JANUARY 26, 2011
- 3 Social Media Tactics for B2B Consumers ENGAGING BRAND | TUESDAY, FEBRUARY 26, 2013
- 66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic] MINDJUMPERS | TUESDAY, SEPTEMBER 25, 2012
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011
- 5 Offers to Drive Lead Generation PUZZLE MARKETER | TUESDAY, APRIL 10, 2012
- Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet? PWB MARKETING BLOG | MONDAY, AUGUST 15, 2011
- How Are B2B Companies Using Content To Grow Business? PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
- How to…speculatively build B2B relationships « Wisdom London WISDOM LONDON | SUNDAY, JUNE 13, 2010
- Why Your CEO Should Be Active On Social Media [Study] MINDJUMPERS | WEDNESDAY, MARCH 28, 2012
- Mastering Social Media Marketing for B2B MR. RYAN CONNORS | FRIDAY, MAY 17, 2013
- The Other Social Network PAUL GILLIN | THURSDAY, MARCH 10, 2011
- Social Pros 6 – Instagram Lessons from a Giant B2B Company CONVINCE & CONVERT | THURSDAY, MARCH 8, 2012
- B2B Marketing Stats from HubSpot’s Marketing Data Box WEBBIQUITY SMM | MONDAY, MAY 16, 2011
- Social Media For B2B | Brass Tack Thinking BRASS TACK THINKING | SUNDAY, DECEMBER 27, 2009
- Riding the Social Media Struggle Bus? You’re Not Alone WEBBIQUITY SMM | WEDNESDAY, APRIL 11, 2012
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | FRIDAY, OCTOBER 29, 2010
- What Do B2B Companies Have against Using Social Media? SOCIALNOMICS | WEDNESDAY, DECEMBER 7, 2011
- How Marketers are Using Social Media for Business: New Report WEBBIQUITY SMM | TUESDAY, APRIL 27, 2010
- Rocket Content – Your B2B Secret Weapon CONVINCE & CONVERT | TUESDAY, NOVEMBER 2, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- How can marketers best make sense of database intelligence today? FIFTH GEAR ANALYTICS | THURSDAY, JULY 26, 2012
- The Dirty Dozen Top 12 Social Media Mistakes to Avoid WEBBIQUITY SMM | TUESDAY, APRIL 19, 2011
- 5 Jobs for Tomorrow’s Marketing Team INBLURBS | THURSDAY, JULY 5, 2012
- Social PR Playtime Is Over For B2B GET SOCIAL PR | THURSDAY, JUNE 3, 2010
- B2C Facebook Results Are 30% Above Average on Sundays CONVINCE & CONVERT | SUNDAY, OCTOBER 30, 2011
- How to Choose a Social Media Listening Platform for B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
- 3 Ways to Analyze Facebook Fan Page Traffic « THE MARKETING BLOG | TUESDAY, SEPTEMBER 7, 2010
- Forrester report: how companies listen and engage with social media FRESHNETWORKS | WEDNESDAY, JULY 20, 2011
- 3 reasons why LinkedIn is stronger than Facebook SOCIALNOMICS | TUESDAY, APRIL 24, 2012
- Social Media Marketing Is Elementary, My Dear Watson ENGAGING BRAND | MONDAY, FEBRUARY 4, 2013
- Three tips for resourcing social media in B2B businesses FRESHNETWORKS | MONDAY, OCTOBER 18, 2010
| |
