Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

JANUARY 27, 2013

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I

Reputation 101

Reputation Social Graph B2B Survey 101

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important. Strategy 3: Business-to-User Marketing (B2U).

B2B 95

B2B Strategy Marketing Conference 95

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Create case studies. Increased social proof.

Review 141

Review Case Study Reputation Study 141

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Study What Successful Influencers Do.

B2B 69

B2B Brands Tips Notification 69

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 26, 2023

High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

Discount 127

Discount Marketing How To B2B 127

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Developing an original research study and using influencers to generate content for it and promote it is highly effective. The survey was fielded during July and August 2023. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 142

B2B Research Influencer Marketing 142

Waxing UnLyrical

NOVEMBER 8, 2011

He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Apple: A Case Study in Why Brands Should Control Their Stories.

Case Study 187

Case Study Apple Study Brands 187

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. But I also hear all the horror stories about the customer who they ignored and it got worse.

Brands 243

Brands Reputation ROI Case Study 243

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Increases brand awareness reach.

Training 124

Training Study Metrics Social Media 124

Waxing UnLyrical

JUNE 28, 2018

Multiple studies show that stories are far more persuasive than facts and data alone. In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1!

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community.

Google 216

Google Tips Bookmarklet SEO 216

Keyhole.co

APRIL 2, 2024

Use to: Discover insights into brand perception and reputation. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. Try Keyhole for free Author Bio Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands.

Metrics 52

Metrics Sentiment Analysis Influencer 52

agora pulse

NOVEMBER 10, 2020

Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management. Study your followers via a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

JUNE 30, 2013

Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. Image from Bigstock.com. I was in St.

FAQ 157

FAQ Content B2B Insurance 157

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. The Walmart blogging scandal is a classic case study in what not to do, but the problem isn’t limited to big companies or to the b2c world.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 3 Steps to Managing Your Reputation with Linkedin.com by MPower Philosophy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . Case studies delving into a topic. Resource and tutorial pages.

Comparison 145

Comparison SEO Curation Domain Name 145

Kikolani

OCTOBER 4, 2016

It doesn’t matter whether you are running a B2C or B2B business – just make sure you capture their interests in the best way possible. Study your competitors and make sure you keep them in mind while preparing the goals. Prepare a list of marketing goals. Make the goals realistic and achievable. Write, write and write!

Strategy 156

Strategy Tips Marketing Resources 156

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. You will build a bad reputation of being overly emotional. Tips For Business To Business (B2B) Blogs. Respect your readers.

Content 55

Content B2B How To Reputation 55

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Keyhole is a powerful Facebook analytics tool that can help you track your social media performance, monitor your brand’s reputation, and optimize your content for maximum engagement.

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Techipedia: Tamar Weinberg

MAY 15, 2012

Now ‘regular’ users have a chance at establishing a more weighty reputation online. A recent study in the UK has shown that most PRs are working closer with bloggers, and AuthorPageRank is bound to give these former underdogs of the Internet even more weight. SERP Facelift: Rich Snippets.

Google 193

Google Content URL SEO 193

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. It studies your data to recommend timings when your audience are most active.

Twitter 52

Twitter Education Analytics Hashtag 52

Social Media Marketing

JULY 24, 2013

according to a study by 360i. Similarly, B2B decision makers use different social networks for different purposes. In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Content Transparency engenders trust, and McDonald''s could use more trust.

Social Media 162

Social Media Flipboard Journal comScore 162

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Kikolani

OCTOBER 4, 2016

It doesn’t matter whether you are running a B2C or B2B business – just make sure you capture their interests in the best way possible. Study your competitors and make sure you keep them in mind while preparing the goals. Prepare a list of marketing goals. Make the goals realistic and achievable. Write, write and write!

Strategy 60

Strategy Tips Marketing Resources 60

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40