Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI.

B2B 112

B2B Video Strategy Marketing 112

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. But the question is, who’s listening to that content? Jump to Best B2B Podcasts. What is a B2B Podcast? B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. LinkedIn is, of course, the top social media platform for B2B marketers. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ?

Research 257

Research Report Social Media CPM 257

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. tweet this ).

B2B 145

B2B Hubspot Marketing Embedding 145

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

FEBRUARY 28, 2022

Classically, an eNPS is a low-commitment form of feedback that asks your employees one simple question: “On a scale of 1-10, how likely are you to recommend working for our company to a friend or connection?” Instead, they put it into practice by asking readers to leave questions in the comments for the HubSpot team to respond to.

Company 138

Company B2B Brands How To 138

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Mindjumpers

APRIL 4, 2012

This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).

Report 249

Report Industry Social Media Survey 249

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Don’t just make statements; ask questions and invite commentary. Then, if the CEO directly addresses questions and concerns posed about her company, it shows a commitment to earning trust. Of those active on social media, 70% use only LinkedIn.

Company 125

Company B2B Loyalty Survey 125

Webbiquity SMM

JANUARY 23, 2024

When responding to customer feedback , ask clarifying questions to understand the issue clearly. Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 89

B2B Marketing Paid Search Buy 89

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. Botmaking Tools.

B2B 107

B2B API Facebook Survey 107

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 124

Discount Marketing How To B2B 124

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JANUARY 17, 2021

Here are 4 Employee Advocacy Templates to Boost Your Program Success: Employee Advocacy Survey. Here is a template of questions for the kick-off survey that can be used any time throughout an advocacy program to help guide program leaders in the right direction: Download the Employee Advocacy Survey.

Template 77

Template Templates Survey B2B 77

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers.

Examples 101

Examples Template Templates How To 101

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 76

Brands B2B SEO Influencer 76

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

The Realtime Report

FEBRUARY 3, 2019

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Offers and Promotions on Social Media Don’t Influence Millennials.

Influencer 79

Influencer Social Media Survey B2B 79

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? As reported by Smart Insights, the survey company Crowdtap found that 64% of people use social media for shopping inspiration. By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

Convince & Convert

JULY 1, 2014

Goals To get an inside look and better understanding of how ReadyTalk worked around the awkwardness of asking happy customers to say good things about their brand, I asked their Marketing and Communications Manager, Bo Brandy, a couple of questions. Bo gave some awesome insight in to what worked.

Case Study 165

Case Study Brands B2B Marketing 165

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. Ask for feedback, ideas and insights.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Found answers to questions 32% faster. Generated 32% more ideas.

Social Media 198

Social Media Jive ROI Press Release 198

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Looking at what people are saying on social media is one of the best ways to identify their questions and concerns. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Ignite Social Media

MAY 6, 2021

The real question is, how successful will users be when creating this kind of pitch video? 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. Brands have seen a 33% increase in purchase intent resulting from LinkedIn ad exposure.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Does Too Much Technology Make Us Bored?

B2B 100

B2B Consultant Collaboration Flickr 100

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 146

Strategy Metrics Process B2B 146