Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Use surveys or feedback forms to ask customers how they felt during their experience.

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Examples Template Templates How To 100

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

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Strategy Brands Hubspot Survey 127

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customers who respond with a 0 to 6 are grouped as detractors who can damage a brand and impede business growth. Customer Satisfaction (CSAT).

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Metrics Aggregator Price Loyalty 79

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

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Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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Social Media NGO ROI Research 120

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

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Strategy Metrics Hubspot Retail 142

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Responsible party for setting it up right?

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ROI Social Media Social CRM Survey 141

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. On the other hand, it subtly fosters brand engagement and loyalty. How to run successful Instagram giveaways? What’s more?

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Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report. Eric: It is indeed.

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Company Instagram B2B Survey 121

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Maybe you’re able to emphasize a lower price point.

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Research How To Marketing Price 97

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Here are 5 questions to see how your approach compares. Source: Hootsuite 2021 Social Trends Survey.

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Questions Social Media Strategy Survey 142

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 147

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life. To check out the full webinar click here.

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Yammer Buy Social Networking Report 60

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 227

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. Source: [link].

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Metrics B2B Loyalty Cost 118

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Hashtag B2B Policies Authentication 133

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

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Social Media Strategy Consultant B2B 151

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Create a customer loyalty program to encourage future purchases and referrals. Answer questions on forums and answer sites. Survey your customers for great ideas. You can gain more business by simply responding fast to questions your customers have. Answer questions on Quora.

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Small Business Marketing Compete Directory 98

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. For B2B, also consider size of business and who makes purchasing decisions. It’s also a good idea to check in with your customer service team to see what kinds of questions they get the most. Target your social ads more effectively. Consider details like: Age.

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Template Templates How To Tourism 145

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience. Try Keyhole for free.

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LinkedIn Engagement Content Case Study 52

Hootsuite

MAY 10, 2021

The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers.

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Examples Company Social Media Apparel 145

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty. Maybe you want to increase leads?

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Content How To Marketing Template 109

Webbiquity SMM

OCTOBER 16, 2012

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ). Increase use of video marketing?

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Social Media Hubspot B2B Marketing 229

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. The million-dollar question is: Will the hype last? GlobalWebIndex.

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Trends Social Media CPA Sports 145

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

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Social Media Case Study Strategy Study 127

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. Without question it is one of the most clear, concise, useful and actionable business books I’ve read in years. Chapman (founder of DigitalDads ).

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Content Marketing B2B Case Study 117

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Next, in May 2019, Facebook began directly asking users questions, via survey, to get more context on what content matters to them. And there’s now a button to click if you want to know why a post is showing up in your feed.

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HootSuite Facebook How To Groups 145

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! link] [link] Kathy Scovill What a delightful question.

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Social Media Consultant Health Care Questions 130

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors. According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 221

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. I basically get this mashed up question from companies wanting to do social media.

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Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What Marketing Questions Are Worth Asking in Social Media Listening? You want loyalty?

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. I think this is the case for many companies that just jump in feet first without surveying what they're getting into. The reviews business will be transformed by geo-location. Now for more coffee.

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Social Media Consultant Video Strategy 136

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Highlight specific moments or insights they shared. Plus, it’s just good manners!

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Eventful Survey Loyalty Authentication 91

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Strategy Influencer Case Study 130

Hootsuite

AUGUST 14, 2023

Prompts can be anything from a question, statement, or other words intended to spark creativity, “thought,” or engagement. Generate three questions you might ask when interviewing me.” Create five questions for an informational interview with a successful entrepreneur to learn more about their journey and tips for success.

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Products Real Estate Tourism Fashion 93