Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 127

Strategy Brands Hubspot Survey 127

Webbiquity SMM

JANUARY 23, 2024

When responding to customer feedback , ask clarifying questions to understand the issue clearly. Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 77

Brands B2B SEO Influencer 77

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 121

Discount Marketing How To B2B 121

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored?

B2B 187

B2B Collaboration Consultant Flickr 187

Convince & Convert

JULY 1, 2014

Goals To get an inside look and better understanding of how ReadyTalk worked around the awkwardness of asking happy customers to say good things about their brand, I asked their Marketing and Communications Manager, Bo Brandy, a couple of questions. Bo gave some awesome insight in to what worked.

Case Study 165

Case Study Brands B2B Marketing 165

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 143

B2B Research Influencer Marketing 143

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Found answers to questions 32% faster. Generated 32% more ideas.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Connect with Your Community.

Strategy 147

Strategy Metrics Process B2B 147

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Looking at what people are saying on social media is one of the best ways to identify their questions and concerns. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 141

Strategy Metrics Hubspot Retail 141

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). The real question is, how successful will users be when creating this kind of pitch video? No problem – we’re going to talk about each of them! LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored?

B2B 100

B2B Consultant Collaboration Flickr 100

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. Healthcare social media resources.

Twitter 99

Twitter Tourism Travel Education 99

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Who is our brand’s CEO?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report. Jay: You are.

Company 120

Company Instagram B2B Survey 120

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Pam Moore

NOVEMBER 23, 2020

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! If yes, you have landed on the right blog and podcast today. Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service? Give us a shout and let's get to work!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Would you like answers to these questions? Consider doing a survey to help you better understand the skill and needs of your executives, stakeholders, team members and employees. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). If yes, you have landed on the right blog and podcast today. Need more help?

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. What are your customers’ common questions and pain points?

B2B 250

B2B LinkedIn Strategy Marketing 250

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. 12 Important Questions to Ask as a Freelance Subcontractor – Now that I have your attention, let me say not all subcontracting arrangements are created equal. Business / Career.

Mashup 117

Mashup Resources How To Remix 117

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Here are 5 questions to see how your approach compares. Source: Hootsuite 2021 Social Trends Survey.

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Eric: Yeah, that’s another question for another time. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Eric: Yeah, that’s another question for another time. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 107

B2B Research Sentiment Marketing 107

Buffer Social

NOVEMBER 14, 2016

One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. — About the State of Social Media survey and data. For this report, we surveyed over 1,200 marketers (1,252 to be precise) from businesses of all sizes.

Social Media 40

Social Media Report Survey How To 40

Diva Marketing Blog

MAY 12, 2013

Just One Crowd Sourced Question . Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. Read More Just One Crowd Sourced Questions. How Do You Build B2B Relationships Using Social Media? The truth is like the sun. Elvis Presley.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Participate in the communities where your audience already gathers. Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Ignite Social Media

MAY 31, 2016

When asked what their main reasons are for using social networking services, the top response from surveyed millennial women said it was to stay in touch with what their friends are doing, and 26% said it was to share details of what they’re doing in their daily life. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60