Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 142

Social Media Strategy Consultant Blogger 142

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MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

Social Media 127

Social Media Case Study Strategy Study 127

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Social Media 161

Social Media Statistics Strategy Research 161

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APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. RT @jaybaer: Are you Helping or Selling via social media?

Social Media 130

Social Media Consultant Health Care Questions 130

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MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 26, 2010

The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&# Now for more coffee.

Social Media 136

Social Media Consultant Video Strategy 136

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JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

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MySpace Facebook Social CRM Consultant 138

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SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. and create some SOCIAL MEDIA about it. and create some SOCIAL MEDIA about it.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition.

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Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 9, 2010

That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) Surveys need to be duplicated to show a trend. The other stuff?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company.

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Social Media Strategy Automotive SEO 129

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SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Valid question and I responded with, “You don't need to use Twitter. Was their any distinction in B2C and B2B brands?

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Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Great post!

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Crowdsourcing Social Media Strategy Construction 122