Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 121

Discount Marketing How To B2B 121

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Write like you talk. Ask for feedback, ideas and insights.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 143

B2B Research Influencer Marketing 143

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 249

Social Media B2B Marketing SEO 249

Keyhole.co

JUNE 9, 2023

Now the next question that comes to mind is how you even know when your audience is active. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Frequently Asked Questions 1.

Facebook 52

Facebook Guidelines Activities Feed 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

SEPTEMBER 4, 2019

Statista offers data, surveys, and forecasting sourced from a wide variety of reputable and trustworthy organizations and media outlets. Sometimes, the questions you have as a marketer aren’t really answerable by raw data and automated tools. There are times when you need actual human insights into certain questions or problems.

Software 82

Software Research Marketing Price 82

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Don’t just drop links, because that will grin negative effects like being banned and getting the reputation of a spammer. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Don’t just drop links, because that will grin negative effects like being banned and getting the reputation of a spammer. Over 1 million posts!

Strategy 60

Strategy Content Marketing Influencer 60

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? Today’s biggest social media projects. Testing native video.

Social Media 40

Social Media Social Media Management Project Marketing 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook. According to Forbes , more than half of survey respondents traced closed deals back to a social media interaction.

Hashtag 132

Hashtag B2B Policies Authentication 132

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. You can be helpful, too. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

agora pulse

MARCH 1, 2021

They may express their interest in you by submitting a question or engaging in live chat. So, that might encourage them to do a bit of digging on your website and submit a couple of questions about your product via live chat. If those questions are handled in the right way, it’s going to sway their decision in your favor.

How To 174

How To Hashtag LinkedIn Newsletter 174

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Answer questions on forums and answer sites. Reputation is everything these days. Survey your customers for great ideas. You can gain more business by simply responding fast to questions your customers have. Answer questions on Quora. Be where your competition is not.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. To be entertained? I think not.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market?

Social Media 129

Social Media Consultant Health Care Questions 129

Oktopost

MAY 2, 2023

It’s the practice of actively monitoring social channels for insights into your target market, your competitors, and your brand’s reputation. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

FEBRUARY 25, 2020

In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective. Besides more traffic and higher domain authority, getting published by a reputable site gives you clout.

Social Media 119

Social Media Marketing Survey Reputation 119

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 141

Social Media Strategy Consultant Blogger 141

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. more to overall sales than the previous year, according to this year’s CMO Survey. of the marketing budget by 2026.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. Setting the bar very high for agencies indeed.

Social Media 126

Social Media Case Study Strategy Study 126

Hootsuite

MAY 10, 2021

The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Marketing Salary Survey: Social Media Marketing by Aquent.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors).

Social Media 160

Social Media Statistics Strategy Research 160

Rebekah Radice

FEBRUARY 1, 2016

Important Blog Questions to Answer. Customer Surveys. How to Define Your Target Market (answer these questions). The best way to answer these questions is to really know your audience (your customers and potential customers). Answer these questions to add content (along with the intent above) to your schedule.

How To 114

How To List Social Media SMS 114

Convince & Convert

MAY 26, 2010

I think this is the case for many companies that just jump in feet first without surveying what they're getting into. As a result their strategy falls flat, and they miss opportunities to really connect with their customers on that “passion&# you speak of. Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. I basically get this mashed up question from companies wanting to do social media. I basically get this mashed up question from companies wanting to do social media.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 23, 2012

Eric : I think you’re asking an interesting question around inventory. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

Upcoming 125

Upcoming Project News Social Media 125