Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

FEBRUARY 28, 2022

It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Just as regular branding involves developing a strong image for your target audience, employer branding is all about building your reputation and image for potential employees. Salesforce.

Company 136

Company B2B Brands How To 136

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. In the meantime, ask a question for Olivia and her guest to answer on the next episode!

Social Media 158

Social Media B2B Social Media Management Hosting 158

Webbiquity SMM

JANUARY 24, 2023

Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. In contrast, companies like reMarkable and ONYX BOOX have lost sales and damaged their brand reputations by almost willfully ignoring inquiries on social media and online brand monitoring (a.k.a.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

APRIL 25, 2024

B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Market research on social media starts with a question—something you want to know about your audience, your competition or your industry.

Template 94

Template Templates Social Media RFP 94

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). Develop reputation as a thought leader (or something equally positive). product malfunctions or “how do I…” questions). Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Oktopost

APRIL 14, 2022

She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration! She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Second, you can improve your reputation, especially if you are engaging with unhappy individuals. Third, you can answer questions that many of your prospects and customers might have. Fifth, you can amplify your reach. The converse is true as well.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

NOVEMBER 7, 2017

As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must. Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged.

Policies 94

Policies Social Media B2B Reputation 94

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Ignite Social Media

SEPTEMBER 27, 2018

Facebook is not the only social media channel that is trying to build back their reputation. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Users and advertisers were starting to question the validity of the information on Twitter, which is the last thing Twitter wants.

Twitter 120

Twitter Reputation B2B Campaign 120

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Why Your B2B Needs a Brand Strategy. Your reputation is a big part of it. Email Address.

Template 62

Template Templates Strategy Brands 62

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Social Media Supports Your Online Reputation. Your organic social strategy should also serve to enhance your online reputation. By Kirsten Herhold.

Small Business 133

Small Business Organization Social Media Authentication 133

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Focus on the benefits of working with/buying from you. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). When running paid campaigns, ask yourself questions such as: Whom do you want to target ? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JULY 25, 2011

How to Be Everywhere Online based on four questions that often come up: • Why is web presence optimization important? How does business reputation management differ from personal reputation management? Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Where do I start? •

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Atom Thought

OCTOBER 12, 2010

Linkedin is a great platform where as a professional one can network and create a great professional reputation over time. Reputation Build-up. 1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. People Connect. to cover their entire lifecycle?

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Convince & Convert

JUNE 30, 2013

Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience. One of the three ways to create Youtility – marketing so useful, people would pay for it – is to answer every customer question.

FAQ 155

FAQ Content B2B Insurance 155

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. These are the questions you’ll be able to answer with an audit. An audit will help with your research and provide answers to performance questions. Are your videos performing above par for the industry? Keep Up with Changes in Social Media.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? We all know that a brand’s online reputation has never been more important, and certainly brand perception goes beyond just your customers to include your employees as well.

Reddit 104

Reddit Hubspot API Reputation 104

Keyhole.co

MARCH 24, 2023

Now the important question is it worth responding to every social mention? Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Well, the answer is a big yes. Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . 4 – Improve Your Reputation. Perhaps teens that are head over heels about TikTok. .

Social Media 78

Social Media Brands Reputation Reddit 78

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 126

Examples Influencer Campaign Marketing 126

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. Ask these questions when choosing a content syndication partner. · The answers to these questions will help marketers find the right partner to syndicate their content, which will, in turn, elevate their marketing efforts.

Syndication 52

Syndication Strategy Content How To 52

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions). Which common mistakes should you avoid?

LinkedIn 189

LinkedIn Tips B2B Findability 189