Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?

Conversation 199

Conversation Hotels Retail Focus Group 199

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. In the Reel above, Solo Stove shows a group of friends enjoying a girls night in. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You find traffic is coming from mid-level managers in retail at a relatively high volume. We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Then, gradually, add more people into the fold.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Largest age group: 25-34 year olds. Key Stats: Over 2.8

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Digital Natives Group. Koch Communications. Bloomerang. eSpark Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Convince & Convert

NOVEMBER 16, 2013

I have owned or operated five marketing firms, and have consulted for dozens more (including this great group currently). And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B.

B2B 155

B2B Consultant Research Retail 155

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. This standalone B2B service allows businesses to share content across various platforms. They’re so popular, they even have their own branded retail stores throughout South Korea. What is KakaoTalk?

Mobile 83

Mobile FAQ HootSuite Retail 83

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Will Facebook replace your B2B Marketing email system? So do you have buyer personas at your company? Not any more ….

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

JUNE 5, 2013

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

DECEMBER 20, 2011

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. It's a true petri dish. business book.

Retail 94

Retail Construction Mobile Advertising 94

Social Media Strategies Summit

NOVEMBER 28, 2022

Targeting groups on its own isn’t necessarily enough. You should connect with these groups in a way that resonates. Write with these different groups in mind: customers, potential customers, repeat customers, and recent buyers; the list goes on and depends on which audiences you select in the Facebook module. Connections.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

AUGUST 24, 2022

For example, Raven Gill , Social Media Manager at Communicators Group , a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Writtent Blog

JULY 10, 2013

58% of mobile consumers have used their smartphone for shopping while in a retail space. Source: Temkin Group ). 41% of B2B buyers access content marketing through a smartphone. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. (Source: Chief Marketer ). Source : L2 ).

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories.

Examples 227

Examples Communities Brands Forums 227

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Diva Marketing Blog

JUNE 2, 2009

Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing. My primary focus is B2B. Focus is b2b, particularly broadcasting.

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Yes, there are different reasons for different companies to adopt different technologies at different times. How can I help you? All rights reserved.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 137

CSR Social Media Strategy Consultant 137

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. I build columns of types of Followers so that I can watch over different groups at different times in order to make sure I don’t miss their activity.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. There are over 10 million groups on Facebook.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? One of those organizations is our customer, Pierre & Vacances Center Parcs Group.

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Convince & Convert

MAY 20, 2014

This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. 1,488,009 Feel good & Inspirational quotes DealDash Retail 197.06 93,595 Humor – Promoted?

Data 163

Data Facebook Retail Fashion 163

Hootsuite

JUNE 27, 2022

That can be intimidating, because marketing to these groups is notoriously difficult. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Why it’s actually an opportunity.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 115

Tourism Facebook Travel Education 115

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. This is a key indicator of growth and profit for B2B companies. It’s not about sending more emails or making more phone calls to a specific group.

Marketing 101

Marketing B2B ROI Conference 101

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. My take on this on my blog @ [link] 2.

Social Media 133

Social Media Strategy Curation Privacy 133

Hootsuite

JULY 8, 2020

A social media target audience is the specific group of people you want to reach with your social channels. B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience.

Template 145

Template Templates Social Media How To 145

Jon Loomer

JULY 23, 2019

I’ve grouped these by topical area to ease navigation. Includes a downloadable “B2B Creative Playbook.” Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Many of the resources have been updated within the past six months. Lead Ads Playbook. Facebook Marketplace.

Curation 167

Curation List Automotive Real Estate 167

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210