The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed? Some other social networks have also made decent contributions to site traffic (e.g.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Buzz Marketing for Technology

JUNE 5, 2013

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Writtent Blog

JULY 10, 2013

58% of mobile consumers have used their smartphone for shopping while in a retail space. 15% of time on mobile internet is spent on social networking websites. Source: Temkin Group ). 41% of B2B buyers access content marketing through a smartphone. (Source: Chief Marketer ). Source: Microsoft ). Source: Gomez ).

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 161

Social Media Statistics Strategy Research 161

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? One of those organizations is our customer, Pierre & Vacances Center Parcs Group.

Questions 142

Questions Social Media Strategy Survey 142

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

Social Media 135

Social Media Strategy Curation Privacy 135

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 8, 2020

A social media target audience is the specific group of people you want to reach with your social channels. Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? Target audience definition. New parents?

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

JULY 6, 2022

Consumer goods social media resources. How to master social media for retail and win more customers. How to set ecommerce social media up for success. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Tourism 110

Tourism Facebook Travel Education 110

Hootsuite

JUNE 27, 2022

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. That can be intimidating, because marketing to these groups is notoriously difficult. On other networks, this works against you.

B2B 98

B2B Trends Authentication Film 98

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Techipedia: Tamar Weinberg

MARCH 24, 2010

Louis Gray Louis Gray is a prominent technology blogger and Managing Director of New Media at Paladin Advisors Group. This is one of the reasons group interviews and such are so popular…they allow you to select the people you hope to gain attention from WHILE giving those people a reason to want to talk about you. Makes my day!

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 10, 2010

link] #eventprofs [link] NetSolutions Group Influence mining – the next big gold rush from @jaybaer. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. McCann , Viral Heat Did you enjoy this blog post? Jaybaer wrote about it this wk.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). I feel like we have this commoditization of social. Why do we have all these different social networks.

Software 119

Software Education Social Media Team 119

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. B2B Marketing Insider ). B2B Marketing Insider ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? B2b vendors? The fastest growing segment of social media users is now adults aged 45-54%. B2B Infographics ). Small businesses? eMarketer ).

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

iPad 138

iPad Content iPhone Wireless 138

Webbiquity SMM

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Three caveats: first, though low, the influence of social media is growing.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Social Networking: Like Falling In Love. Michael Brenner is a Sr.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), How can I help you?

Social Media 120

Social Media Strategy Mobile Consultant 120