Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Analytics tools for your website or app are your best bet for such data.

Examples 103

Examples Template Templates How To 103

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. The proliferation of apps and tools for creative purposes skyrockets in 2022.

B2B 112

B2B Social Media Conversation Platform 112

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. You can add video marketing to our list of under-used online marketing tools.

Video 70

Video Marketing Case Study Mobile 70

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. What social media tools do marketing agencies use to hustle down new business? b2b networking. mobile app. search engine.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Alternatively, for serious social observations you could use any of the stellar listening tools on the market. Subscribe to “B2B Marketing Now” to stay up to date !

Marketing 110

Marketing YouTube Overview Instagram 110

Convince & Convert

JULY 7, 2014

It’s secure, mobile-friendly, super easy to use, and affordable. We use this tool every day to find and internally distritube topics for our One Thing email. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

MAY 19, 2016

Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Blogging also gives you exposure on social media sites, which dramatically broadens your audience.

Drupal 94

Drupal Content Case Study Statistics 94

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? For example, you can use a tool such as OptinMonster to grow your email list by creating custom opt-in forms. No wonder so many companies fail at it! So…how do you know if your content marketing works?

Content 104

Content How To Marketing Metrics 104

Razor Social

NOVEMBER 30, 2016

Their advanced automation capabilities will give you some ideas of what you should be looking for in your automation tools. Providing tailored communication based on mobile browsing. As well as the app, you could also build full profiles based on their behavior while browsing the mobile website and come up with suitable offers.

Marketing 40

Marketing Widget SMS Mobile 40

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Writtent Blog

FEBRUARY 14, 2014

Simply put, growth hacking is a powerful tool for mining opportunities, and interest is growing accordingly. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using).

Resources 111

Resources Startup Marketing Handbook 111

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? But how should you go about selecting the right tools? Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. How tools such as smartphones and 3D devices are changing the marketing sphere.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The American Indian Science & Engineering Society has a long-standing magazine, Winds of Change. By showcasing real people and their emotions, dCustom was able to better connect with the video’s viewers.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

SalesChoice

MAY 15, 2017

We have already experienced this with mobile connectivity, with texting as prime communication channel where world and work and life have blended into continual data/information flows of connectivity. Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform.

Patterns 20

Patterns Analytics Startup Software 20

Webbiquity SMM

JANUARY 9, 2012

Of the hundreds of third party Twitter tools out there, which are really worth utilizing? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter for B2B Marketing. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Buzz Marketing for Technology

JUNE 27, 2008

tools like blogs to manage their personal knowledge so it will be an easier step for them to manage their personal business knowledge in a similar way. Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Search Engine Watch.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. The only thing that’s really certain, is that eventually the online tools will change. If you have a tools-focused strategy, you don’t really have a strategy. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), We’ve added Disqus as the commenting system. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. link] Don Ronlund Helpfulness might be your most effective sales tool. *5

Social Media 148

Social Media Strategy Consultant B2B 148

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. No, it’s not about the tools!) The Seven Deadly Sins of Social Media (Search Engine Journal): I love how Jennifer Horowitz equates social media with the 7 sins. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JUNE 14, 2011

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. 92% of b2b buying cycles start with search.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

JANUARY 15, 2014

It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. Now there is a great deal more available in terms of competitive products from other search engines like Bing. I’m not talking about search engine optimization (SEO). Since then, a lot has changed in the PPC world.

Mobile 243

Mobile Advertising Adwords Data 243

agora pulse

DECEMBER 2, 2020

Content owners can use a native YouTube tool called “Content ID” to find other videos using their content, including audio tracks. YouTube is the second largest search engine on the Internet, falling only behind Google itself. ” You can use a tool like Keyword.io Always Factor Keywords Into Video Text.

YouTube 91

YouTube Marketing Publishing Video 91