Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

MegaBytee

JANUARY 14, 2021

These days’ search engines are evolved and it is more than simple content. Mobile Optimization. Almost 70% of the web traffic is due to mobile devices. Mobile users are growing rapidly. Examine whether your website is optimized for mobile or not. Search engines love new content. Make use of easy URLs.

SEO 52

SEO Mobile Engineering Statistics 52

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Writtent Blog

DECEMBER 6, 2023

Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Local search engine optimization works perfectly for location specific business. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

JANUARY 5, 2021

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. billion, are active social media users.

Data 131

Data B2B Statistics Social Media 131

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Social resets every day. It always has been. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. The best equipment for filming is something you’ve already got: a mobile phone.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

FEBRUARY 20, 2020

99% of users in 2019 accessed social media on mobile. 27% of internet users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines). 72% of B2B marketers who use paid channels online used paid social in 2019. 70% of YouTube watchtime happens on mobile. Source: Digital 2020.

Statistics 145

Statistics Social Media Marketing YouTube 145

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Here’s why. Content marketing will be bigger than ever. That includes tablets and smartphones.

Video 70

Video Marketing Case Study Mobile 70

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. b2b networking. mobile app. search engine. b2b networking. mobile app. search engine. Forget Amazon.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Sprout Social

NOVEMBER 2, 2023

For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start. Knowing their specific research topics allows you to address their pain points.

Examples 104

Examples Template Templates How To 104

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 59

Strategy Content Compete B2B 59

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Hootsuite

AUGUST 14, 2023

From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. What is ChatGPT prompt engineering? Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

JUNE 24, 2019

SocialSEO is a digital agency that specializes in search engine optimization, social media marketing and search engine marketing services. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Thin Pig Media. Idea Grove. KloboMedia. Lever Interactive. Mambo Media. Digital Natives Group.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! We’re already writhing with network algorithms daily, so this will further complicate that relationship.

Marketing 110

Marketing YouTube Overview Instagram 110

Hootsuite

JANUARY 13, 2021

B2B: Business To Business. SEM: Search Engine Marketing. Search engine marketing is a method of advertising on the Internet. It involves purchasing ads on search engines to increase website traffic. SEO: Search Engine Optimization. SERP: Search Engine Results Page. SoLoMo: Social, Local, Mobile.

Social Media 145

Social Media List HootSuite Content management systems 145

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JULY 7, 2014

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168

Startup Crowdsourcing Badge B2B 168

Hootsuite

NOVEMBER 30, 2023

WordPress sites look great on both desktop and mobile, too. For video content marketers, take note that Ahrefs allows you to measure the popularity of search queries in YouTube as well as the major search engines. Develop a strategy Less than half of B2B or B2C marketers have a documented content marketing strategy.

Tools 104

Tools Content HootSuite Marketing 104

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. 6 Ways to Eliminate Pesky Duplicate Content (Search Engine Guide): Duplicate content can mean search engines sending visitors to the wrong pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MAY 19, 2016

Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Blogging also gives you exposure on social media sites, which dramatically broadens your audience.

Drupal 96

Drupal Content Case Study Statistics 96

Postcron

APRIL 19, 2018

According to the Digital Consumer Report , 63% of consumers use a company website to find local business information, and 80% of consumers use search engines to find local business information. SEO stands for Search Engine Optimization , which is all about how you can improve the chances that your website will land near the top of a search.

URL 103

URL SEO LinkedIn Instagram 103

Convince & Convert

OCTOBER 5, 2015

The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). Although 31% of global internet page views occur on mobile devices, 88.2%

Mobile 60

Mobile iPad SEO Sites 60

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. This makes sense when we remember that YouTube is as much a search engine as a social platform.). For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad.

YouTube 145

YouTube Marketing Campaign Guidelines 145