Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 79

B2B Tools Metadata Marketing 79

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 77

B2B Marketing Engineering Campaign 77

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? But not any more. Create Valuable Content.

B2B 88

B2B LinkedIn Marketing How To 88

Hootsuite

NOVEMBER 30, 2023

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing tools make that job significantly easier. What is a content marketing tool? 10 best content marketing tools for 2024 1.

Tools 104

Tools Content HootSuite Marketing 104

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing.

B2B 91

B2B Sentiment Marketing Influencer 91

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Content Brands 52

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Koka Sexton

SEPTEMBER 1, 2023

In the dynamic realm of B2B growth and innovation, where forward-thinking marketers constantly seek to pioneer new strategies and forge connections in unconventional ways, a transformative force has emerged—a force capable of reshaping the very landscape of content creation. This force is none other than artificial intelligence, or AI.

B2B 52

B2B Content Statistics Data 52

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. When this happens, you can use free image upscaler tools available online. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

B2B 181

B2B Aggregage Trends Hubspot 181

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing tools. Social media marketing tools.

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Team Tools HootSuite Marketing 130

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

B2B 147

B2B Apple LinkedIn Price 147

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 127

Data B2B How To Metrics 127

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Free Tools. Another lead magnet that works well, especially for B2B social leads , is free tools. Trial Offers.

Social Media 264

Social Media Discount Influencer B2B 264

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Now we are looking at ways of collecting and harnessing them.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media CoTweet CoTweet 188

Social Media Strategies Summit

DECEMBER 14, 2023

Posts containing reference tables, infographics, tutorials, calculators, or any other informational tool you can imagine can be equally effective at ensuring return visits from your target audience. The tool is a great reference point for people starting their buyer’s journey toward going solar. But here’s the deal.

Content 222

Content Marketing Loyalty Collaboration 222

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Brand24 is a great tool to help you reach potential customers and influencers.

Analytics 125

Analytics Tools Social Media Curation 125

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Understanding the Role of Multiple Channels. Skills needed. Communication.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

OCTOBER 22, 2021

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Here are five tips for promoting a technology solution on social media.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use a comparison tool on their phone to find the lowest price. The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity.

Influencer 288

Influencer Brands Privacy Policies 288

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. What are today’s best practices for B2B PR? Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The data helps me make that business case to bring our trained support engineers into the process,” says Loren.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? In fact, customers are significantly more likely to discover your brand through social media over a search engine. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Jump ahead: 1. Oktopost 4.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

B2B 134

B2B Content Marketing Buy 134

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. That’s why you can optimize not only your website for search engines, but social media pages as well. The most straightforward way to get a new website ranked high by the search engine is to build backlinks.

SEO 115

SEO Social Media Reputation Real Estate 115

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Top performers also placed more importance on the use of analytics tools to track their campaigns.

Strategy 52

Strategy Content Marketing Loyalty 52

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. That’s where reputation management tools like Keyhole can help you.

Reputation 59

Reputation Brands Construction How To 59