Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. Download as PDF. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer. Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? There’s much more.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1. Design for Humans. Don’t lose sight of your audience – you’re writing for people, not search engine spiders.
The Must-Follow Principles of B2B Social Media Success
Convince & Convert
JANUARY 12, 2016
Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media.
Small Business Lessons from B2B Brands with Amazing Content Strategy
JUNE 5, 2013
To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? Let Your Freak Flag Fly.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ). Search Engine Optimization (SEO) and Search Facts.
Study: Most Effective B2B Social Media Tactics are IT ‘Lite’
Social Media Marketing
MARCH 1, 2010
Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!
What Exactly Do You Do?
NOVEMBER 17, 2015
So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.”
Anyone with a New Idea is a Crank Until the Idea Succeeds
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Web Presence Optimization (WPO). Content Marketing. Inbound Marketing. Online Marketing.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Social and Alternative Search Engines. realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Create video emails? Flowtown.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Share Well with Others: How to Get Social Content to Go Viral (Search Engine Land): This post explores the motives behind content sharing, the ways content spreads, and tips for creating content for viral sharing. Enjoy!
Show 439 - Smart Marketing is about Help not Hype
JUNE 15, 2013
How search engine is decreasing in importance from 84% to just over 60% for finding your website. think voice search and how we speak rather than how we write for search engines. The difference in delivering Youtility for B2B to B2C. The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.
Measuring Your Content Marketing Success [Infographic]
JANUARY 18, 2014
93% of online experiences begin with a search engine, and 75% of searchers don’t move past the first page of search results. Higher ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, and share. Search engines rank content based on relevance: Time spent onsite per user. Lower bounce rate.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Awareness is important because: 93% on online experiences begin with a search engine. What to measure: Ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, share, etc. Consideration is important because search engines rank content based on: Relevance. What makes this process so tricky? Likes.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. Steps For Awesome B2B Facebook Marketing by Social Media B2B. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. ” The solution?
6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
APRIL 14, 2014
Start titles with actionable verbs like “Read,” “Download” or “Learn”. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Blog Promotion Case Studies Search Engine Optimization Writing Content This is a guest contribution from Matthew Capala of SearchDecoder.com. He is an Adj.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. How can content be optimized to support search engine optimization (SEO) efforts? ’ Yawn. ”).
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special? Google+ Guides and Tips. ” Google+ for SEO?
Repurpose Content with These Six Tools
APRIL 16, 2015
For example, here’s a simple checklist my agency developed to complement a blog post about B2B content marketing. At the end of the year, we’ll combine all 12 #ThrowbackThursday posts into one downloadable “career tips from the pros” eBook for section members. By Stephanie Vermillion. often wonder if Hermione Granger knew how good she had it. could get used to that. Say what?
A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
MAY 23, 2016
Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. While both GetResponse and MailChimp are scalable, Marketo specializes in enterprise-level B2B testing. Odds are you haven’t heard of Kyle Rush. But don’t be misled. Wrong.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t try to talk to everyone; this drives people away. Most b2b websites are still static and one-dimensional. Steve Woods , Eloqua.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. Content marketing is a hot topic. Image credit: Intergage.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Will the people who fill out the form to download it read it? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz. F.
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
Download social media apps to your smartphone or tablet. All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. Guest post by Meg Rulli, Co-founder, ModMark Group. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Perfect, share away!
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. by TomPick and guest blogger Maria Verven. Story ideas (again, thoughtful ones).
A 15-Step Guide to Creating Viral-Ready Branded Content
APRIL 1, 2013
As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Content marketing is hot. Step #3: Be Original.
How to Grow Your Blog (the Right Way)
FEBRUARY 1, 2016
What are they asking Google, Siri or any other search engine when looking for your product or service? In The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently. Ever wonder what makes one blog popular and another flop? There’s no doubt about it. But growing one?
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Spend your time more productively there?
Five Social Media Marketing Reports and Guides Worth Checking Out
AUGUST 2, 2010
For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. Digg this!
30 Must-Read Growth Hacking Resources for Digital Marketers
FEBRUARY 14, 2014
Does Growth Hacking Actually Work for B2B Startups? You can pre-order your copy of Yongfook’s highly anticipated book today – or torture yourself by reading his fantastic free first chapter that’s ready for download. Growth Engineering. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. All of the old measurements are moot..
Fetching Friday: 21 Marketing Links
JULY 19, 2013
Search Engines / SEO. The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! The Resources Mashup. This Week on Kikolani. Blogging / Content.
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. You download the desktop app and it archives search results for you to go through later. Per the website, Itweetlive’s “Conversational Artificial Intelligence (AI) search engine uses advanced Natural Language Processing (NLP) and clustering tools to gather similar status updates, provide response suggestions based on real-time Twitter analytics, and measure engagement levels. Twitter Tips for Newbies.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. As a free service, you don’t setup an account and save your search results, but you can easily download them into a spreadsheet. Heck, we’ve been blogging about SMO since 2006! link] Fedtech, Inc. Well done!
5 Expert Tips for Engaging Your Webinar Audience
Convince & Convert
APRIL 25, 2016
Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Use Industry Disruptions to Your Advantage.