Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. This may sound self-evident, but we see many businesses designed for search engine rankings not humans. Don’t lose sight of your audience – you’re writing for people, not search engine spiders. 2.     Optimize for Search Engines. The top B2B marketers have a call-to-action on every landing page. MORE >>

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). What trends are likely to emerge in the coming year? MORE >>

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. The most you’ll likely get is how many people downloaded it off your server. Scribd is a little-known secret to increase your company’s visibility in search engine results. B2B Social Media Integrated Marketing SEO Demand Generation Facebook Powerpoint TwitterIt really doesn’t matter how important your white paper is. and more. MORE >>

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In niche B2B markets with a small number of potential customers, that assumption may be optimistic. This simple tactic has been adopted by big B2B companies like General Electric and American Express as a key performance indicator. Let’s apply all the factors we’ve described above to two B2B social marketing scenarios. My biggest concern is that these ideas are overly simplistic. EMC Corp. MORE >>

Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. To do this you should download and install TweetDeck. Download yours now! Social media has become an important communication channel for businesses online. That leaves only one conclusion, that your future customer is active in social media as well! MORE >>