Trending Sources

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? There’s much more.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. This may sound self-evident, but we see many businesses designed for search engine rankings not humans.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. Download as PDF. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer. Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media.

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. The most you’ll likely get is how many people downloaded it off your server. It really doesn’t matter how important your white paper is. and more.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? Let Your Freak Flag Fly.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union. Web Presence Optimization (WPO). Content Marketing. Inbound Marketing. Online Marketing.


What Exactly Do You Do?

Webbiquity SMM

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.”

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Create video emails? eSig.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Share Well with Others: How to Get Social Content to Go Viral (Search Engine Land): This post explores the motives behind content sharing, the ways content spreads, and tips for creating content for viral sharing. Enjoy!

Show 439 - Smart Marketing is about Help not Hype

Engaging Brand

How search engine is decreasing in importance from 84% to just over 60% for finding your website. think voice search and how we speak rather than how we write for search engines. The difference in delivering Youtility for B2B to B2C. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast.

Measuring Your Content Marketing Success [Infographic]


93% of online experiences begin with a search engine, and 75% of searchers don’t move past the first page of search results. Higher ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, and share. Search engines rank content based on relevance: Time spent onsite per user. Lower bounce rate.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Awareness is important because: 93% on online experiences begin with a search engine. What to measure: Ranking in search engine results pages (SERPs). Consideration: Inspiring potential customers to engage, read, download, comment, share, etc. Consideration is important because search engines rank content based on: Relevance. What makes this process so tricky? Likes.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 5 Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land. ” The solution?

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6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines


Start titles with actionable verbs like “Read,” “Download” or “Learn”. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Blog Promotion Case Studies Search Engine Optimization Writing Content This is a guest contribution from Matthew Capala of Use Power Verbs.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. How can content be optimized to support search engine optimization (SEO) efforts? ’ Yawn. ”).

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special? Google+ Guides and Tips. ” Google+ for SEO?

Repurpose Content with These Six Tools

Spin Sucks

For example, here’s a simple checklist my agency developed to complement a blog post about B2B content marketing. At the end of the year, we’ll combine all 12 #ThrowbackThursday posts into one downloadable “career tips from the pros” eBook for section members. By Stephanie Vermillion. I often wonder if Hermione Granger knew how good she had it. I could get used to that. Say what?

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Steve Woods , Eloqua.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. Content marketing is a hot topic. Image credit: Intergage.

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A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself

Simply Measured

Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. You’re Doing Social Wrong Download. The Role of Social Analytics in Optimizing a Social Plan Download. While both GetResponse and MailChimp are scalable, Marketo specializes in enterprise-level B2B testing. Odds are you haven’t heard of Kyle Rush. In the end, 1.5 Wrong. Marketo.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)


Download social media apps to your smartphone or tablet. All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. Guest post by Meg Rulli, Co-founder, ModMark Group. ———— “I don’t have time for social media.”. “I Social media? Well, you aren’t alone.

Your Social Media Manager Resume Better Have This

agora pulse

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Download your reports so you can use them in Sponsor pitches for your next event. Click To Tweet. Integration.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. by TomPick and guest blogger Maria Verven. if absolutely necessary.

Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…

Writtent Blog

According to the results of the 2015 survey by Gleanster Research, collaborating with Kapost , “3,408 B2B companies indicated the most significant challenge with content marketing is managing the overall content production process.” Only very small minorities say their #1 metric for their blog is “downloads” (1%), “ROI” (1%), “reach” (1%), “referral traffic” (1%), or “clients” (2%).

A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Content marketing is hot. Step #3: Be Original.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Will the people who fill out the form to download it read it? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Spend your time more productively there?

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Digg this!


20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. All of the old measurements are moot.&#.

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How to Grow Your Blog (the Right Way)

Rebekah Radice

What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently. Ever wonder what makes one blog popular and another flop? There’s no doubt about it. But growing one?

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Does Growth Hacking Actually Work for B2B Startups? You can pre-order your copy of Yongfook’s highly anticipated book today – or torture yourself by reading his fantastic free first chapter that’s ready for download. Growth Engineering. Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Startup Marketing. Andrew Chen. QuickSprout.

Fetching Friday: 21 Marketing Links


Search Engines / SEO. The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! The Resources Mashup. This Week on Kikolani. Blogging / Content.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. You download the desktop app and it archives search results for you to go through later. Per the website, Itweetlive’s “Conversational Artificial Intelligence (AI) search engine uses advanced Natural Language Processing (NLP) and clustering tools to gather similar status updates, provide response suggestions based on real-time Twitter analytics, and measure engagement levels. Twitter Tips for Newbies.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Now it’s the people who are in control.” – Rupert Murdoch.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Now it’s the people who are in control.” – Rupert Murdoch.

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Social Media Optimization Tools

Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. As a free service, you don’t setup an account and save your search results, but you can easily download them into a spreadsheet. Heck, we’ve been blogging about SMO since 2006! Well done!

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