Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 25, 2010

Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. Or is there a way to download it and open it. link] Sathya Hi jay, could i see the presentation in a bigger size. link] jaybaer Hi there. I believe you can go full screen at [link] [link] jaybaer Hi there.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 8, 2010

You have to pay for WiFi, e-books, itunes downloads, apps? Just saw a post on Mashable that you can download a.99 Also, what are the hidden price tags on this toy? I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? That's pretty cool.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Pricing is very reasonable, as you can download and use 60 images a year for just $229. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s).

Facebook 144

Facebook Yahoo Collaboration Social CRM 144