Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Kikolani

JULY 5, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Depending on your business and your goals, this action e.g. conversion can be anything from e-book download to product purchase. Not to mention the impact this has on your SEO. Shares on a piece of content.

Content 104

Content How To Marketing Metrics 104

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.” Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 110

B2B Research Sentiment Marketing 110

Writtent Blog

FEBRUARY 14, 2014

It’s among the best examinations of what growth hacking isn’t – for one, it’s not using SEO or SEM. Does Growth Hacking Actually Work for B2B Startups? You can pre-order your copy of Yongfook’s highly anticipated book today – or torture yourself by reading his fantastic free first chapter that’s ready for download.

Resources 111

Resources Startup Marketing Handbook 111

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buffer Social

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service. We measure the success of content in those spaces slightly differently.

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Let’s say you’re marketing an SEO tool. Some of your target audience may not even know what SEO is yet. The SaaS customer journey is complex. See how that works?

Strategy 96

Strategy Marketing Case Study How To 96

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. From Louis Gray: Another great getting-started post from Louis….if Use get_bookmarks() instead.

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. Or is there a way to download it and open it.

Marketing 123

Marketing Social CRM Conference Social Media 123

Koka Sexton

DECEMBER 20, 2009

The Essential Guide to Social Media From Brian Solis: Download this comprehensive PDF ebook that provides an executive guide to Social Media for PR, Customer Service, Product Development and Marketing. From Louis Gray: Another great getting-started post from Louis….if Use get_bookmarks() instead.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. No, SEO is still not dead yet.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Kikolani

JULY 19, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. SEO Cheat Sheet: 15 Common Oversights Found During Site Audits – SEO has become a very complex job. The Resources Mashup.

Marketing 128

Marketing RSS Mashup SEO 128

ProBlogger

MAY 10, 2012

Normally it’s best to use a white paper if you’re providing a service or product in the B2B sector. If someone’s writing a tip on SEO and they feel that your white paper is the best resource for more information on a particular tip, they will want to link to it. How can blogs use white papers? Please share your comments with us below.

How To 39

How To Tips Products List 39

Techipedia: Tamar Weinberg

JANUARY 5, 2009

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. Rae explains all. Facebook Ads: Will They Work for You?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buffer Social

AUGUST 8, 2017

Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them. The B2B social media management platform. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Kikolani

JUNE 29, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. The Resources Mashup. Blogging / Content Marketing. Business / Career.

Mashup 115

Mashup Resources eBook RSS 115

Rebekah Radice

FEBRUARY 1, 2016

What are they asking Google, Siri or any other search engine when looking for your product or service? Not the traditional SEO tactics we once knew. Not the traditional SEO tactics we once knew. The days of “tricking” search engines with keyword placement and stuffing are long gone. And not just any reader.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. In honor of my birthday, I now have 300 posts to share. Leveraging Other Social Media Sites.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

OCTOBER 23, 2012

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. Find Them Via Twitter [TOOL] by The Daily SEO Blog. You download the desktop app and it archives search results for you to go through later. Want Guest Post Links?

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MARCH 1, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. We try to deploy content creation engines, machines that are somewhat like magazines. So this is content that would be considered highly valuable, that solves people’s problems, and that people want to download.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. How much do you think about high efficacy search terms and SEO and rankings before you create posts? Listen Now.

Hubspot 114

Hubspot Mobile Analytics Google 114

Writtent Blog

JUNE 24, 2013

A comprehensive list can fuel your content calendar for months, allowing you to capture the interest of the 89% of consumers who use search engines to make purchase decisions. Strive for growth in traffic over time; and use social media referrals and organic search to determine the strength of your content’s appeal and SEO optimization.

Small Business 93

Small Business Strategy Content eBook 93

Danny WhatMough

SEPTEMBER 17, 2012

The resulting whitepaper was downloaded 122 times with five deals closed as a result. Whitepapers or reports are great examples of content that really add value for your audience, especially for B2B campaigns. There is a significant SEO benefit here too. Tell a story. Use different content to tell your story.

Content 53

Content Marketing ROI Case Study 53

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

SEPTEMBER 6, 2016

According to the results of the 2015 survey by Gleanster Research, collaborating with Kapost , “3,408 B2B companies indicated the most significant challenge with content marketing is managing the overall content production process.” Only a minority (21%) say their #1 metric for their blog is “SEO (rankings & backlinks)”.

Survey 40

Survey Metrics Aggregator Analysis 40