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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategy

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. It’s great to have that fabulous piece of content to attract readers (or more often than not, downloaders), but what happens next? Those big download numbers you’ve been getting don’t count for much. But to what end? highlight to tweet).

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

That said, there’s no reason that B2B lead generation materials can’t push the title so that readers are intrigued and want to click. #2 Power Words. And you can find many examples of B2B lead generation pieces that take advantage of them: Get 5 Strategies to Simplify Your HR and Benefits Administration—and Love Your Work Again! Understand B2B Lead Generation Before You Regret.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Company websites: these are of course at the core of digital marketing.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone.

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics. Download as PDF. The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer. If it was an email campaign, you’re naturally looking at open and click rates.

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9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. 2. Social Media for the B2B Sphere.

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B2B Blogging Trends 2011: Towards an Integrated Approach

Conversionation

Earlier this year I was asked to contribute to a white paper on blogging trends (and tips as well), aimed at B2B marketers. You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. These are just a few takeaways from the B2B blogging trends paper. B2B Blogging Trends 2011. included). Should a company blog?

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media.

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How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. Use a Social Sharing Site to Host Your B2B White Paper. The most you’ll likely get is how many people downloaded it off your server. It really doesn’t matter how important your white paper is.

How Can SEO Hurt Your B2B Business?

PWB Marketing Blog

Make sure you have actions people can take (such as downloading a white paper, signing up for an e-newsletter, registering for a webinar) that are indicators of buyer interest. B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. An Ineffective Website Can Alienate Customers.

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21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. For example, your B2B site may likely feature a white paper library versus an online retailstore. Many factors influence the price of a website.

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52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”  The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Learn more. www.anonymize.it.tc

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Strange.). Both figures were up slightly, but similar to last year. Digg this!

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. For a niche community, that’s a feat. thanks!

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Why B2Bs Have It All Wrong About Social Media

Convince & Convert

With social media platforms as a whole reaching a stage of maturity, it begs the question:  Why are so many B2B companies still not making the most of social?  Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent. highlight to tweet). And that begins with the terminology.

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How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Recently, I delivered a presentation at Cisco’s Marketing Velocity Partner Summit in San Diego about Smarketing, and the 5 critical components of making it work. I’ve embedded a modified version of the slides below, for your perusal and download. highlight to tweet).

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying rat’s tail about in order to find those nuggets.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Eric, how are you?

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 2. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” Image Credit: Robert Rose.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads.  ( V3 Integrated Marketing ). The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%). Earnest B2B ). Earnest B2B ). Earnest B2B ). But 3.1

Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features. For more details, the complete research report, “ Engaging Small Business Decision Makers Through Social Media ,” can be downloaded from the Business.com web site at [link].

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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Rocket Content – Your B2B Secret Weapon

Convince & Convert

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. If all that mattered was traffic, B2B bloggers could write about Justin Bieber and win every time. But since we’re more concerned with numbers that actually matter—conversions, demo requests, downloads, etc.—we He also blogs at Dare to Comment. Aim Lower.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C. When talking about content marketing and content in context, we are, however, mostly talking about “inbound marketing” and lead nurturing and, indeed, often in a B2B marketing framework. The role and impact shows how the lines between B2B and B2C marketing are blurring. Joe Pulizzi. Bob Gilbreath.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. And understand that if that’s the case, you’re not alone.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it?

Show 439 - Smart Marketing is about Help not Hype

Engaging Brand

The difference in delivering Youtility for B2B to B2C. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.

Show 334 - Marketing with Freebies

Engaging Brand

To subscribe or listen for  free , you don't need to download anything and all explained at the end of the post. Is marketing with freebies as relevant to B2B as well as B2C? To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Show 343 of  The Engaging Brand leadership and marketing podcast  is ready  just for  you.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Things B2B Buyers Want Your Content To Do by Content Marketing Institute. by Social Media B2B.

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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

People saying they want to consume Life Time’s content by downloading an eBook, for example.). 3. ” Social Pros Podcast b2b marketing content creation content marketing digital marketing Life Time Fitness social media Social Media Marketing Social Pros Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This.

It’s Time to Pay to Play

Convince & Convert

” They created a 15-second Super Bowl ad with a contest to win $10,000 for downloading their app. The cost of the ad, giveaway, and all of the paid social advertising was well worth it for them; at the end of a 48-hour window, downloads were up 1600%. When it comes to social media, you have to pay to play. So go ahead, give your content away for free. CEO, Mari Smith.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies.

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 1) Tell good Stories - You have a new kind of marketing evolving now – a marketing that is driven by good stories. Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies.