Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Want to know more? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Data Smart Phone Hubspot 150

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 90

B2B Marketing Paid Search Buy 90

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.”

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

MAY 18, 2023

Instagram is the most-downloaded app in the world. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Brands are 2.3x

Statistics 59

Statistics Social Media YouTube B2B 59

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198