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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. You’ve got Community , which just raised $40 million.

B2B 306
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings. But, HubSpot generates a good portion of our traffic from search engines now.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

As of late March 2020, the iPhone app had been downloaded more than three million times. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building.

Apple 215
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Study: Most Effective B2B Social Media Tactics are IT ‘Lite’

Social Media Marketing

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. For more details, the complete research report, “ Engaging Small Business Decision Makers Through Social Media ,” can be downloaded from the Business.com web site at [link].

B2B 159
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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Your Social Media Manager Resume Better Have This

agora pulse

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!