Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Why Should You Use LinkedIn Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? When you create a page on any platform, one question comes up: how often should I publish new content? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them. If you are a SaaS company, G2 is a great choice. But it’s vital to develop a strategy first. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

The Social Media Incubator

APRIL 29, 2013

Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. Among these include. Among these include.

Social Media 111

Social Media Statistics Marketing Retail 111

Social Media Strategies Summit

JUNE 8, 2023

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Mobile commerce: what it is and why you should care. Best Times to Post on Twitter by Industry.

Twitter 106

Twitter Tourism Travel Education 106

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

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Marketing iPad Applications B2B 265

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. Look and see how many apps this brands has published. fast company. mobile app.

Startup 40

Startup B2B Mobile Publishing 40

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously.

Social Media 121

Social Media eBook Mobile Data 121

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn’s best analytics data is pretty much reserved for their Company Pages right now, and won’t be the same as what you can find for personal profiles. ” Next, you’ll be taken to the Company Page. Let’s talk LinkedIn.

Analytics 111

Analytics LinkedIn How To Report 111

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. To do that, you’ll want to publish content that is clear, helpful and informative. You can use Sprout’s Publishing toolset to create and manage preemptive communications.

Strategy 64

Strategy Report Publishing Team 64

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). mobile browser.

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Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). mobile browser.

Transportation 49

Transportation Apple Microsoft B2B 49

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. That all of this publishing empowers brands to speak in a more human, humane, friendly and relevant voice and tone. content publishing.

Content 55

Content B2B Press Release Publishing 55

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. And, if it is a $5 billion media company, what is so wrong about that? We see multiple forms of successful brands across B2B and B2C. media company.

Twitter 59

Twitter Journal Applications Advertising 59

Convince & Convert

APRIL 17, 2014

Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp.

Facebook 167

Facebook Instagram Publishing Communities 167

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

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B2B Tips Twitter Marketing 152

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 10) 33% of B2B companies use blogs. 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

MegaBytee

MARCH 8, 2021

Linkedin is a good platform for professionals; almost 57% of LinkedIn traffic comes from mobile users. You’ve got to be tactful about what you publish and where you post it. Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer).

Social Media 52

Social Media CPC How To Forums 52

Twist Image

DECEMBER 20, 2011

Yesterday, Forbes published the article, College Football's Biggest Entrepreneur. "Today, Loftus sits at the helm of College District , an online college football merchandise company that fills 1,500-2,000 orders a week from across the nation. Loftus says that all profits are being reinvested into company growth."

Retail 94

Retail Construction Mobile Advertising 94

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. The takeaway here? Source: Imperfect. Try it free today.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. 80% of companies say they deliver superior customer service. But you do.

Posterous 60

Posterous Case Study Buy Research 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 90% of companies with 100 or more employees use social media in their marketing mix.

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

JANUARY 9, 2017

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. You want to be smart about your posting schedule, but just as importantly, know what you’re publishing. Google+ Is Mobile Friendly. Jump to Twitter.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40