Oktopost

DECEMBER 11, 2018

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.

LinkedIn 118

LinkedIn Conversation B2B Mobile 118

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Affiliate sales support independent publishing. This means that brands have a lot to gain from publishing social proof as part of their overall marketing campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). What do buyers really want from social media marketers? e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. How Many Hashtags Should You Use?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Visually SM

OCTOBER 29, 2020

When you create a page on any platform, one question comes up: how often should I publish new content? Everyone will know how to approach the user, answer their doubts, and what kind of content to publish. This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled.

Social Media 130

Social Media Engagement Strategy How To 130

The Social Media Incubator

DECEMBER 22, 2014

LinkedIn will become B2B leader. After offering a publishing platform for its users in 2014, LinkedIn continues to grow as the B2B social networking leader. Unless Google does a complete overhaul and rebirth of the site, don’t be surprised if it were to vanish in the new year. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

MARCH 9, 2023

While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 132

Data B2B Statistics Social Media 132

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. through curation, writing, publishing, sharing, and recycling.

Content 201

Content Marketing B2B Journal 201

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Mobile commerce: what it is and why you should care. Best Times to Post on Twitter by Industry.

Twitter 105

Twitter Tourism Travel Education 105

The Social Media Incubator

APRIL 29, 2013

Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. 50 percent of Twitter users access the site using mobile devices.

Social Media 111

Social Media Statistics Marketing Retail 111

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. Will Facebook replace your B2B Marketing email system? but I digress …). For marketers the like button holds some significant promise for extending the lifespan of your content.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Social Media Strategies Summit

JUNE 8, 2023

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. TAKEAWAY : It’s never too late for brands to explore new revenue streams.

Brands 130

Brands Facebook Influencer Campaign 130

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. There's a really fast, simple and easy litmus test to see if this is true: simply go and check out their website on a mobile device. Look and see how many apps this brands has published. mobile app. publishing. mobile app. publishing. competition.

Startup 40

Startup B2B Mobile Publishing 40

Hootsuite

APRIL 29, 2020

Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., For example, you can manage your scheduled social media posts for your mobile device using the Hootsuite app. 10:45 a.m., 12:45 p.m., or 5:45 p.m.

Template 145

Template Templates Social Media Tools 145

Webbiquity SMM

JUNE 1, 2021

You can easily access the finished, subtitled videos and publish them. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. The post Seven Essential Digital Marketing Tips for 2021 (And Beyond) appeared first on B2B Marketing Blog | Webbiquity.

Tips 352

Tips Marketing Privacy Influencer 352

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. The dynamic I am pointing out exists for most brands today B2C and B2B brands.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). The Year of Mobile – Seriously.

Social Media 121

Social Media eBook Mobile Data 121

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. To do that, you’ll want to publish content that is clear, helpful and informative. The Publishing toolset encompasses creation and management of preemptive and proactive communications.

Strategy 64

Strategy Report Publishing Team 64

Sprout Social

JULY 31, 2019

Publish your first post. For new posts, you can also choose scheduling options, such as whether to Publish Now, Add to the Queue, Schedule Manually or Save as Draft. For more information on each of these post types, check out our Introduction to Publishing in Sprout. Download the Sprout Social mobile app.

Team 82

Team Notification Report Metrics 82

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Articles like: VR, the newest trend in tech, is (for now) dead on arrival were published well into the mid-year point. mobile browser. mobile browser. healthcare.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. That all of this publishing empowers brands to speak in a more human, humane, friendly and relevant voice and tone. content publishing.

Content 55

Content B2B Press Release Publishing 55

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Articles like: VR, the newest trend in tech, is (for now) dead on arrival were published well into the mid-year point. mobile browser. mobile browser. healthcare.

Transportation 49

Transportation Apple Microsoft B2B 49

Convince & Convert

FEBRUARY 15, 2013

Social Media Stat of the Week: 37% of PC users have migrated to mobile. This week’s stats speaks to the multi-device universe we are living in today: 27% of tablet owners say they are using their PC less to acces the internet, and 37% are saying they have migrated various uses of their PC to mobile devices (both phones and tablets).

Activities 130

Activities Tumblr How To Fashion 130

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 119

Video Insurance Facebook Automotive 119

Twist Image

MARCH 28, 2017

Last week, Advertising Age published the article, Advice From CMOs: Stop Saying 'Digital' and Practice Straight Talk. Here's my promise to every Chief Marketing Officer in the world: We can stop using the term "digital marketing" when all/most brands actually deliver a decent web and mobile experience to their consumers. application.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Convince & Convert

APRIL 17, 2014

Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp.

Facebook 167

Facebook Instagram Publishing Communities 167

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. This can be anything from resharing the content that you’ve published, to giving a full testimonial about their phenomenal experience with your brand, products, or services.

Marketing 89

Marketing Loyalty Case Study Cost 89

Twist Image

JANUARY 4, 2017

One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. mobile app. mobile first. Marketing is so much more than advertising. The fact is that marketing dollars don't have to (only) go to advertising.

Products 76

Products Brands Retail iPhone 76

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. We see multiple forms of successful brands across B2B and B2C. publishing. What would you think a business like this might be worth? What if I told you that this business: Generates over one billion dollars from U.S. display advertising a year. advertising agency.

Twitter 59

Twitter Journal Applications Advertising 59

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Traffic metrics Analyzing traffic metrics allows you to understand the sources of page views, such as whether they come from desktop or mobile devices. Personalization: Use audience data to personalize content and make deeper connections.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52